Focus, Scope, & Impact:
Lead & drive the integrated Commercial agenda in the Franchise & Bottling system, ensuring End-to-End Integration.ÃÂâÃÂÃÂÃÂï
Build & Develop the Commercial ABP for the Franchise, partnering together with Franchise & Bottler to build out the detailed support plans
Prioritize the Commercial Priorities by Quarter in the Franchise
Drive the right BBM model for the Franchise, ensuring the right pack architecture is in place, adapting based on market dynamics, leveraging the "on Demand Hub" to deliver impactful scenarios & solutions
Be the Commercial Thought Leader and Integrator for the Franchise, act as 'The Right Hand' person to the Franchise GM.
Recruit the right resources to address the identified priorities from the "On Demand Hub" (Affordability, Premium, Channel, RGM X, RTM & Digital)
Provide Commercial input and approval of all Marketing Campaigns & Picture of Success and ensure integration into the marketing plans & processes.
Provide commercial input in the various Commercial Strategies (ABC of Execution, Affordability, Premium) to ensure strategies and plans are right for the market.
Experience
10-12+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc.
Proven track record of execution excellence
Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities.
Desirable to have candidates with Bottling System/Franchise and/or Commercial experience.