Director, Downstream Marketing - Enterprise Account Management (EAM), ASC & Neurotechnology (NT) Sales at Stryker

The Director, Downstream Marketing - EAM, ASC & NT Sales will lead the downstream marketing function across Enterprise Account Management, ASC, and Neurotechnology Sales within the Customer Solutions division in the U.S.. This role is responsible for defining and executing the enterprise marketing strategy to drive cross-portfolio growth, commercialization, and enterprise deal-making across Stryker's U.S. portfolio.
In today's model, this role expands beyond traditional marketing leadership to serve as a key driver of enterprise sales growth, contract utilization, and customer engagement. The position is accountable for translating Customer Solutions strategic priorities into scalable marketing programs that directly impact revenue, strengthen customer relationships, and increase adoption of Stryker's enterprise offerings.


Essential Duties & Responsibilities:


Develop and execute annual marketing and commercial plans across EAM and ASC and NT Sales to uncover and deliver synergistic, collaborative tactics across these functions.
Lead Sr. Managers of Downstream Marketing for EAM and ASC/NT Sales, as well as their respective teams
Partner with upstream marketing to define strategy and value propositions
Partner with sales enablement to determine training and education programs required to deliver results
Drive enterprise cross-selling, contracting, and deal-making strategies
Align with and influence EAM and ASC/NT Sales leadership to accelerate growth
Partner with BU marketing leaders to ensure alignment and consistency across businesses
Build scalable processes, operating models, and best practices for enterprise marketing
Lead KPI design, performance tracking, and optimization efforts
Support De Novo, joint ventures, and enterprise solutions development
Collaborate with Marketing Communications on brand, advertising, and campaign strategies
Engage directly with customers, IDNs, and ASC stakeholders to inform strategy
Foster a team culture focused on talent development, accountability, and results


Competitive Insights


Predicts the strengths and weaknesses of the full portfolio line compared to the competition.
Leads analyses of the organization's current and potential competitive environment and strategies.


Customer Insights


Drives the synthesizing of customer needs to inform future innovations.


Customer Centric Development


Shapes customer value propositions that are consistent with business strategies.
Promotes a customer-focused corporate culture.
Optimizes market share by delivering superior customer value.
Reshapes markets by anticipating future customer needs


Developing the Strategy and Marketing Plan


Uses strategic planning to enable organizational learning.
Leads marketing planning effort to generate healthy discussion about the overall direct of the product or portfolio.


Budgets


Evaluates impact of marketing strategy on the P&L.
Monitors and ensures adherence to organization's financial practices and standards.


Value Prop Segmentation


Coaches teams through the business's segmentation, customer targeting efforts, and the measurement of target audience preferences and brand associations.
Tests business goals by connecting them to segmentation work.
Leads teams to demonstrate the tie-in between segmentation and the brand's competitive position.


Evidence Generation


Coaches the team on the importance of evidence generation and linkage to the value proposition.
Mentors others on the importance, process and linkage of evidence generation to the value proposition.


Marketing Objective


Links customer metrics to business outcomes.
Directs changes in the marketing resource allocation mix as needed to achieve stakeholder alignment.


Communication Strategy


Articulates desired communications outcomes consistent with marketing strategy to MarComm team
Partner with Marketing Communications to create an internal communication plan and meeting cadence to coordinate activities and success metrics to ensure alignment with all Stryker business units


Effectiveness Measurement


Creates a climate in which measurement of effectiveness is a standard practice.
Coaches others on the theory and practice of micro and macro metrics.


Customer Satisfaction


Champions innovative process changes that transform the business and provide competitive advantage.


Other


Serves as the representative for various enterprise projects and transformation initiatives.
Serves as culture leader within Customer Solutions as a valued teammate on the Customer Solutions Marketing Leadership Team.
Proactively looks for opportunities for collaboration within and across businesses/divisions.
Proactively looks for opportunities for collaboration and partnership within Customer Solutions
Inspires trust and builds followership.
Champions emerging business opportunities considering synergies across multiple businesses.


Qualifications & Requirements:


​Bachelor's degree required
MBA preferred
10+ years of work experience required
7+ years medical device and marketing/sales experience preferred
4+ years of people management experience highly preferred
Proven track record of high performance in marketing leadership roles
Experience and proven track record in developing and implementing Marketing strategies
Experience in interdivisional networking to expand corporate presence in medical device market
Experience in formulating long range strategies and with the overall strategic planning process
Deep understanding of the medical device market and associated trends
Deep understanding of healthcare customer segmentation (IDN, GPO, ASC, etc.) and supply chain decision-making and contracting
Excellent presentation and interpersonal communications skills
Strong analytical and problem-solving skills
Ability to manage multiple projects while delivering on established timelines
Ability to be persuasive in the absence of organizational authority
Must be able to understand and work within complex interdivisional procedures and policies
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)