Key Responsibilities
Lead and drive regional sales growth across East and West Africa
Own performance across all product categories, including hardware, consumables, and media
Develop and expand distributor, dealer, and reseller networks in assigned markets
Oversee in-country sales teams and coordinate closely with Dubai commercial operations
Deliver revenue targets, gross margin objectives, and agreed commercial KPIs
Prepare accurate sales forecasts, budgets, and performance reports
Gather and analyse competitor activity, pricing movements, and market opportunities
Support vendor and principal growth plans, and execute market expansion strategies
Maintain strong commercial discipline over receivables, stock movement, and profitability
Qualifications & Experience
Minimum 8 years' senior sales experience in IT distribution, printing and imaging, office automation, or related technology hardware
Hands-on category exposure across one or more of the following:
Inkjet, laser, dot-matrix, and ink-tank printing systems
Large-format, label, and production/commercial print
Projection, display, and visual solutions
Photographic imaging, photo-finishing, and digital imaging equipment
Scanning, document capture, and multifunction devices
Consumables, inks, toners, and print media
Track record built with globally recognized Japanese or international imaging and printing principals direct principal-facing or authorized-distributor experience strongly preferred
Strong regional or multi-country commercial management experience
Proven success in channel development and distributor management
Solid command of sales forecasting, budgeting, P&L management, and KPI reporting
Proven leadership ability, with experience managing and developing sales teams
Highly analytical, performance-driven, and commercially assertive
Willingness and availability to travel frequently across the region