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Doctor Networking & Marketing Manager at Melomed Private Hospitals
Melomed Private Hospitals
October 15, 2026
Full-time
On-site
Description
Develop and execute Hospital Marketing plans aligned to company specific strategic objectives.
Support digital marketing, branding and communication initiatives.
Develop marketing campaigns to promote hospital services and centres of excellence.
Conduct market research and local healthcare trends to support business case development.
Identify opportunities for expansion of new specialist disciplines within the hospital and growth in general practitioner referrals.
Identify opportunities to further promote and improve the Melomed brand through new and innovative hospital initiatives and activations.
Align specialist engagement with GP referral growth.
Align marketing strategies that support growth in patient volumes, improved brand awareness and increased community engagement.
Develop and execute a structured doctor engagement strategy in conjunction with the Hospital Manager and company specific strategic objectives.
Build and maintain effective relationships with specialists, surgeons, physicians and referring general practitioners.
Conduct regular practice visits to strengthen referral relationships.
Serve as a liaison between the hospital and medical practitioners and referring specialists/ GPs.
Coordinate specialist onboarding and practice establishment processes.
Support recruitment and retention initiatives for high-value specialists.
Monitor doctor satisfaction levels and implement improvement initiatives.
Facilitate regular doctor forums, engagement meetings and stakeholder events.
Support the improvement of doctor satisfaction scores/ratings and specialist engagement.
Requirements
Matric
Essential: Bachelor's Degree in a related field (Marketing, Healthcare Management, Health Sciences, Finance and /or Business Management)
Preferred: Postgraduate qualification in Healthcare Management and/ or Business Administration (MBA)
A minimum of 5 to 8 years' experience in:
Private healthcare with prior experience within an acute hospital environment.
Medical Practitioner networking & relationship management
Healthcare marketing & business development
Must have leadership qualities and be customer-centric focused
Valid Driver's License and own car
Develop and execute Hospital Marketing plans aligned to company specific strategic objectives.
Support digital marketing, branding and communication initiatives.
Develop marketing campaigns to promote hospital services and centres of excellence.
Conduct market research and local healthcare trends to support business case development.
Identify opportunities for expansion of new specialist disciplines within the hospital and growth in general practitioner referrals.
Identify opportunities to further promote and improve the Melomed brand through new and innovative hospital initiatives and activations.
Align specialist engagement with GP referral growth.
Align marketing strategies that support growth in patient volumes, improved brand awareness and increased community engagement.
Develop and execute a structured doctor engagement strategy in conjunction with the Hospital Manager and company specific strategic objectives.
Build and maintain effective relationships with specialists, surgeons, physicians and referring general practitioners.
Conduct regular practice visits to strengthen referral relationships.
Serve as a liaison between the hospital and medical practitioners and referring specialists/ GPs.
Coordinate specialist onboarding and practice establishment processes.
Support recruitment and retention initiatives for high-value specialists.
Monitor doctor satisfaction levels and implement improvement initiatives.
Facilitate regular doctor forums, engagement meetings and stakeholder events.
Support the improvement of doctor satisfaction scores/ratings and specialist engagement.
Requirements
Matric
Essential: Bachelor's Degree in a related field (Marketing, Healthcare Management, Health Sciences, Finance and /or Business Management)
Preferred: Postgraduate qualification in Healthcare Management and/ or Business Administration (MBA)
A minimum of 5 to 8 years' experience in:
Private healthcare with prior experience within an acute hospital environment.
Medical Practitioner networking & relationship management
Healthcare marketing & business development
Must have leadership qualities and be customer-centric focused
Valid Driver's License and own car