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Enterprise Sales Manager at Liquid Intelligent Technologies
Liquid Intelligent Technologies
October 16, 2026
Full-time
On-site
ROLE OVERVIEW
The Enterprise Sales Manager - Cassava Portfolio is a strategic sales leadership and industry-consulting role within Liquid Intelligent Technologies Kenya. The primary responsibility is to drive high-value revenue growth across key enterprise accounts (including Financial Services, Health, FMCG, and Large Corporate segments) by positioning the full spectrum of Cassava Technologies solutions.
This role requires a consultative business development expert who combines deep industry insight, economic and regulatory awareness, and multi-product technical capabilities—spanning Cloud, Cybersecurity, Compute AI, Colocation, Enterprise Connectivity and Payment Solutions
The incumbent will serve as the primary industry authority, leading account strategies, cross-functional collaboration with product and enterprise architecture teams, C-suite relationship management, and team performance enablement.
KEY RESPONSIBILITIES
Strategy Input & Industry Thought Leadership
Serve as the primary point of contact and subject matter expert for key vertical industries (e.g., Banking & FSI, Healthcare, Manufacturing, etc.).
Provide strategic guidance on market trends, industry regulations, competitor positioning, and macroeconomic developments.
Lead the formulation of industry-specific account strategies that align with Liquid Kenya's commercial goals, ensuring product offerings remain future-proof and relevant to market dynamics.
Represent Liquid Intelligent Technologies at major industry forums, executive roundtables, and public events, establishing the company as the premier digital transformation partner.
Produce executive summaries, industry whitepapers, and market research reports to inform executive decision-making.
Key Account Management & Revenue Growth
Develop, own, and execute growth strategies for a portfolio of Tier-1 and Tier-2 Enterprise and Key Accounts.
Build, maintain, and leverage senior-level (C-suite and board-level) relationships across targeted vertical markets.
Drive aggressive revenue growth, track account performance, and expand Liquid's Share of Wallet (SoW) across the full Cassava solution suit.
Identify new monetization opportunities, unearth emerging revenue streams, and develop segment-specific value propositions.
Gather client feedback from Account Managers and Service Delivery teams, creating structured feedback loops to refine sales execution and client retention.
Solution Selling & Pre-Sales Execution
Drive a consultative, solution-selling model tailored to address specific client pain points and industry requirements.
Work collaboratively with Solutions and Product teams to ideate and customize enterprise-grade solutions.
Drive the creation of bid proposals, responses to RFPs/RFIs, and commercial presentations, ensuring alignment with client business objectives.
Enterprise Architecture Oversight & Alignment
Provide strategic guidance to Enterprise Architecture teams to ensure technical solution designs align directly with Liquid's vertical strategy.
Leverage enterprise architecture expertise to guide the development of industry reference models, framework blueprints, and technical thought leadership content.
Utilize executive networks to facilitate high-value architecture and digital transformation discussions with client CIOs, CTOs, and CISOs.
Governance, Policy & Risk Management
Enforce sales governance, commercial policies, and compliance procedures in line with Cassava systems, policies and processes.
Implement risk mitigation strategies during commercial structuring, negotiation, and bid pricing.
Maintain complete documentation of business activities, client contracts, pipeline updates, and strategic account plans.
Provide regular input during commercial reviews and audits to ensure strict adherence to corporate governance.
Team Leadership, Coaching & Culture
Set clear performance goals (KPAs/KPIs) and manage performance across account management.
Foster a high-performance culture grounded in Cassava Key behaviors: accountability, Agility, Collaboration and follow-through.
Provide continuous technical, procedural, and consultative coaching to sales teams, sharing domain expertise and leading internal capability-building sessions.
Attract, mentor, and retain top sales talent; create personal development plans to cultivate the next generation of commercial leaders.
Champion company values and cultivate an inclusive, professional environment that positions Liquid as an employer of choice.
Required Qualifications & Experience
Education
Required: Bachelor's degree (4-year tertiary qualification) in Business, Telecommunications, Information Technology, Computer Science, Engineering, or a related field (Mandatory).
Preferred: Master of Business Administration (MBA) or relevant master's degree (Preferred).
Experience
Industry Experience: Minimum 5 years of progressive Enterprise and Direct Sales leadership experience in the Telecommunications, Managed ICT Services, System Integration, or Technology sector.
Enterprise Focus: Deep background in managing Large Enterprise or Public Enterprise accounts, with a proven track record of consistently exceeding revenue quotas.
Consultative Selling: Demonstrated expertise in consultative solution selling, complex deal structuring, and managing long, multi-stakeholder enterprise sales cycles.
Cross-Functional Leadership: Proven experience leading and influencing cross-functional teams across sales, product development, enterprise architecture, and marketing.
Core Competencies & Skills
Consultative & Solution Selling: Mastery of strategic value-selling frameworks (e.g., SPIN, Challenger) to position complex multi-product digital platforms.
Market Intelligence & Strategic Analysis: Advanced capabilities in market analysis, competitive intelligence, data interpretation, and economic forecasting.
Financial & Numerical Acumen: Strong financial modeling skills, including profit-and-loss evaluation, commercial risk assessment, and contract pricing.
C-Suite Communication: High-level persuasive communication skills for executive presentations, negotiation, and report writing.
Software & Tools: Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Enterprise CRM systems (e.g., Salesforce).
Regulatory & Compliance Knowledge: Deep familiarity with telecommunications regulation, data privacy laws (e.g., Kenya Data Protection Act), and sector-specific financial regulations.
Key Performance Indicators (KPIs)
Sales & Revenue Performance: Order Intake, Pipeline Management, Total Gross Customers Additions, Annual Recurring Revenue (ARR) Quota attainment across key accounts
Leadership & Performance Management: Telent Identification, Recruitment, Coaching, Performance Reviews and leadership development
Portfolio Diversification: Multi-pillar solution penetration (percentage of accounts utilizing all Cassava Portfolio of Solutions).
Pipeline Health: Maintenance of a healthy Monthly Recurrent Revenue (MRR) qualified sales pipeline maintained at a minimum of 4x of annual quota across the 6 Cassava Product Areas
Account Retention: 99.8% Net Revenue Retention (NRR) rate and minimized churn within key vertical accounts.
Strategic Leadership: Execution of vertical-specific go-to-market plans and successful executive engagement initiatives.
The Enterprise Sales Manager - Cassava Portfolio is a strategic sales leadership and industry-consulting role within Liquid Intelligent Technologies Kenya. The primary responsibility is to drive high-value revenue growth across key enterprise accounts (including Financial Services, Health, FMCG, and Large Corporate segments) by positioning the full spectrum of Cassava Technologies solutions.
This role requires a consultative business development expert who combines deep industry insight, economic and regulatory awareness, and multi-product technical capabilities—spanning Cloud, Cybersecurity, Compute AI, Colocation, Enterprise Connectivity and Payment Solutions
The incumbent will serve as the primary industry authority, leading account strategies, cross-functional collaboration with product and enterprise architecture teams, C-suite relationship management, and team performance enablement.
KEY RESPONSIBILITIES
Strategy Input & Industry Thought Leadership
Serve as the primary point of contact and subject matter expert for key vertical industries (e.g., Banking & FSI, Healthcare, Manufacturing, etc.).
Provide strategic guidance on market trends, industry regulations, competitor positioning, and macroeconomic developments.
Lead the formulation of industry-specific account strategies that align with Liquid Kenya's commercial goals, ensuring product offerings remain future-proof and relevant to market dynamics.
Represent Liquid Intelligent Technologies at major industry forums, executive roundtables, and public events, establishing the company as the premier digital transformation partner.
Produce executive summaries, industry whitepapers, and market research reports to inform executive decision-making.
Key Account Management & Revenue Growth
Develop, own, and execute growth strategies for a portfolio of Tier-1 and Tier-2 Enterprise and Key Accounts.
Build, maintain, and leverage senior-level (C-suite and board-level) relationships across targeted vertical markets.
Drive aggressive revenue growth, track account performance, and expand Liquid's Share of Wallet (SoW) across the full Cassava solution suit.
Identify new monetization opportunities, unearth emerging revenue streams, and develop segment-specific value propositions.
Gather client feedback from Account Managers and Service Delivery teams, creating structured feedback loops to refine sales execution and client retention.
Solution Selling & Pre-Sales Execution
Drive a consultative, solution-selling model tailored to address specific client pain points and industry requirements.
Work collaboratively with Solutions and Product teams to ideate and customize enterprise-grade solutions.
Drive the creation of bid proposals, responses to RFPs/RFIs, and commercial presentations, ensuring alignment with client business objectives.
Enterprise Architecture Oversight & Alignment
Provide strategic guidance to Enterprise Architecture teams to ensure technical solution designs align directly with Liquid's vertical strategy.
Leverage enterprise architecture expertise to guide the development of industry reference models, framework blueprints, and technical thought leadership content.
Utilize executive networks to facilitate high-value architecture and digital transformation discussions with client CIOs, CTOs, and CISOs.
Governance, Policy & Risk Management
Enforce sales governance, commercial policies, and compliance procedures in line with Cassava systems, policies and processes.
Implement risk mitigation strategies during commercial structuring, negotiation, and bid pricing.
Maintain complete documentation of business activities, client contracts, pipeline updates, and strategic account plans.
Provide regular input during commercial reviews and audits to ensure strict adherence to corporate governance.
Team Leadership, Coaching & Culture
Set clear performance goals (KPAs/KPIs) and manage performance across account management.
Foster a high-performance culture grounded in Cassava Key behaviors: accountability, Agility, Collaboration and follow-through.
Provide continuous technical, procedural, and consultative coaching to sales teams, sharing domain expertise and leading internal capability-building sessions.
Attract, mentor, and retain top sales talent; create personal development plans to cultivate the next generation of commercial leaders.
Champion company values and cultivate an inclusive, professional environment that positions Liquid as an employer of choice.
Required Qualifications & Experience
Education
Required: Bachelor's degree (4-year tertiary qualification) in Business, Telecommunications, Information Technology, Computer Science, Engineering, or a related field (Mandatory).
Preferred: Master of Business Administration (MBA) or relevant master's degree (Preferred).
Experience
Industry Experience: Minimum 5 years of progressive Enterprise and Direct Sales leadership experience in the Telecommunications, Managed ICT Services, System Integration, or Technology sector.
Enterprise Focus: Deep background in managing Large Enterprise or Public Enterprise accounts, with a proven track record of consistently exceeding revenue quotas.
Consultative Selling: Demonstrated expertise in consultative solution selling, complex deal structuring, and managing long, multi-stakeholder enterprise sales cycles.
Cross-Functional Leadership: Proven experience leading and influencing cross-functional teams across sales, product development, enterprise architecture, and marketing.
Core Competencies & Skills
Consultative & Solution Selling: Mastery of strategic value-selling frameworks (e.g., SPIN, Challenger) to position complex multi-product digital platforms.
Market Intelligence & Strategic Analysis: Advanced capabilities in market analysis, competitive intelligence, data interpretation, and economic forecasting.
Financial & Numerical Acumen: Strong financial modeling skills, including profit-and-loss evaluation, commercial risk assessment, and contract pricing.
C-Suite Communication: High-level persuasive communication skills for executive presentations, negotiation, and report writing.
Software & Tools: Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and Enterprise CRM systems (e.g., Salesforce).
Regulatory & Compliance Knowledge: Deep familiarity with telecommunications regulation, data privacy laws (e.g., Kenya Data Protection Act), and sector-specific financial regulations.
Key Performance Indicators (KPIs)
Sales & Revenue Performance: Order Intake, Pipeline Management, Total Gross Customers Additions, Annual Recurring Revenue (ARR) Quota attainment across key accounts
Leadership & Performance Management: Telent Identification, Recruitment, Coaching, Performance Reviews and leadership development
Portfolio Diversification: Multi-pillar solution penetration (percentage of accounts utilizing all Cassava Portfolio of Solutions).
Pipeline Health: Maintenance of a healthy Monthly Recurrent Revenue (MRR) qualified sales pipeline maintained at a minimum of 4x of annual quota across the 6 Cassava Product Areas
Account Retention: 99.8% Net Revenue Retention (NRR) rate and minimized churn within key vertical accounts.
Strategic Leadership: Execution of vertical-specific go-to-market plans and successful executive engagement initiatives.