Job Purpose
We are seeking a proactive and detail-oriented Event & Tradeshow Coordinator to take ownership of all brand-facing events, including tradeshows, retail activations, and client events.
The ideal candidate is highly organised, commercially aware, and confident managing end-to-end event execution. This role combines planning, coordination, and hands-on delivery to ensure all events are impactful, well-executed, and aligned to business objectives.
Key Responsibilities:
Tradeshow & Activation Management
Plan and execute end-to-end tradeshow participation.
Manage client events, product launches, and brand activations.
Ensure all events deliver against clear commercial objectives.
Event Planning & Strategy
Translate business goals into clear event and activation plans.
Define target audience, messaging, and product focus for each event.
Ensure all activations align with brand strategy and positioning.
Collaborate with internal teams to ensure consistency and impact.
Vendor & Supplier Management
Source and manage suppliers, including stand builders, AV teams, and logistics providers.
Ensure all vendors deliver according to brief, budget, and timelines.
Manage supplier communication and performance.
Stand & Experience Execution
Work with design teams to develop high-impact exhibition stands and layouts.
Ensure effective product display, customer flow, and engagement.
Oversee on-site setup, execution, and breakdown.
Event Operations & Logistics
Manage all event logistics, including:
Equipment, furniture, and branding
Stock and product requirements
Staffing and on-site coordination
Identify risks and implement contingency plans.
Ensure smooth and professional execution at all times.
Budget & ROI Management
Manage event budgets and track spend.
Ensure cost control while maintaining quality execution.
Track and report on:
Leads generated
Engagement levels
Sales impact
Return on investment (ROI)
Cross-Functional Collaboration
Work closely with marketing, sales, product, and digital teams.
Ensure events are aligned with broader campaigns and initiatives.
Support integrated brand and product strategies.
Reporting & Continuous Improvement
Compile post-event reports including performance metrics and insights.
Provide recommendations to improve future events.
Continuously optimise execution and outcomes.
Qualifications & Experience:
3 - 5 years' experience in events, activations, or tradeshow coordination.
Proven experience managing large-scale events or exhibitions.
Experience in retail, consumer electronics, or FMCG is advantageous.
Strong project management and organizational skills.
Ability to manage multiple events simultaneously.