Job summary
The Field Sales Marketer is responsible for driving sales growth and brand visibility of FMCG products across assigned retail outlets and territories.
The role focuses on market penetration, relationship management with retailers, product merchandising, and achievement of sales targets through effective field execution.
Key Responsibilities
Visit assigned retail outlets to promote and sell company FMCG products.
Achieve monthly and quarterly sales volume and revenue targets.
Build and maintain strong relationships with retailers, distributors, and key accounts.
Monitor competitor activities, pricing, and market trends within the territory.
Identify and onboard new retail outlets to expand market coverage.
Ensure timely order generation and follow through on deliveries.
Collect market intelligence and provide regular field reports.
Support trade promotions, in-store activations, and product launches.
Ensure compliance with company pricing and credit policies.
Handle basic customer complaints and escalate when necessary.
Maintain accurate records of visits, sales, and collections (where applicable).
Key Performance Indicators (KPIs)
Sales target achievement
Outlet coverage and frequency
Visibility compliance
New outlet acquisition rate
Stock-out incidence at retail points
Quality and timeliness of field reports.
Requirements & Qualifications
Minimum of OND / HND / BSc Degree in Marketing, Business Administration, or related fields
1 - 3 years' experience in FMCG sales, field marketing, or retail sales role preferred.
Proven track record of meeting sales targets is an advantage.
Technical Skills:
Basic sales reporting skills
Familiarity with retail routes and territory management
Basic MS Excel/Google Sheets knowledge
Core Competencies:
Strong selling and negotiation skills
Excellent communication and interpersonal skills
High level of drive and result orientation
Good relationship management ability
Market awareness and commercial acumen
Resilience and ability to work in the field daily
Time and territory management
Integrity and accountability.
Working Conditions:
Field-based role requiring outdoor work and movement within assigned territory
Monday to Saturday (8am - 6pm)
Alternate Saturdays are off duty days (One Saturday on duty, the next Saturday off duty)
Transportation allowance of N5,000 weekly
Fast-paced FMCG sales environment.
Proximity to Surulere or Ogudu is key.