Draft campaign execution plan
Presents all draft plans to GAMs, captures and provides detailed campaign feedback to brand in draft campaign planning meetings
Supplies brand with group account reach for the draft plan
Provides suggested group reaches
Provides guidance on POS elements, number of elements and prizes per group
Provides reach splits by region/ by Group
Provides detailed feedback on campaign timing, mechanics, by group in the draft campaign planning meeting.
Feedback includes changes to POS, merchandise, kit allocations and delivery dates as agreed
Merchandise
Defines merchandise requirements per group and merchandise fit to group shopper profile
Determines type and number of elements per kit (for different Groups)
Responsible for sign off of all merchandise samples in group accounts
POS
Accountable for fit-for-purpose POS in key account chains
Defines POS requirements per group and communicates requirements to brand
Determines number of elements per kit
Determines the specifications POS element
Reverts on all artwork for different or participating Group Accounts
Responsible for signing off artwork with all internal and external stakeholders (brand, COT, key account, legal, SMCC)
Revised campaign execution plan
Presents all revised plans to GAMs, captures and provides detailed campaign feedback to brand in revised campaign planning meetings
Captures feedback on mechanics, reach and frequency and provides detailed feedback to brands
Feedback includes: campaign timing, POS, merchandise, kit allocations and delivery dates
Provides brand with detailed artwork feedback per group (logo requirements, specs etc.)
Final campaign execution plan
Signing off of the final brand campaign plan before the brand communicates the plan to the regions
Artwork
Responsible for sign off of all group artwork for FOP & Groups.
Assist with the sign off of artwork with GAMs.
Execution Phase:
Ensure Campaigns runs according to plan:
Timelines met as per stipulated in Final Brand Campaign plan and CPA adherence,
Implementation tracker_ OTIF executed, tracking of direct Group deliveries. (added on)
query responses etc.
Close out Campaign - Winner selection & prize distribution & SAB Incentive close out.
AAR - support Brand with feedback relating to GA's/ FOP/ URDs.
Minimum requirement:
3-year Business Degree
1/2 years+ relevant commercial experience, including experience of best practice Sales, Marketing and Customer marketing in a FMCG environment
Evidence of outstanding coaching and consulting skills
Strong bias for action and learning through in-market pilots and test concurrently
Excellent interpersonal skills
A self-motivated, self-starter and team player
An achiever with strong stake-holder management skills
High energy level with a bias for action
Attention to detail is key
Proven execution and leadership ability
Effective communication skills (written and verbal) at all levels
Effective problem-solving & planning skills
Ability to work and perform under pressure
Excellent communication and influencing skills
Able to quickly and consistently reduce concepts to effective action
General & People management skills
Team player with outstanding interpersonal skills