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General Manager Commercial & Communication at Urban Crescent Furniture Ltd
Urban Crescent Furniture Ltd
October 21, 2026
Full-time
On-site
ABOUT THE ROLE
Urban Crescent Furniture Ltd. is seeking an experienced and commercially astute General Manager to provide executive leadership across its Commercial & Communications Division.
The successful candidate will be responsible for commercial growth, financial performance, corporate communications, customer experience, quality assurance, and business systems.
This position requires an accomplished leader capable of managing multiple departments, exercising sound executive judgment, developing high-performing teams, and translating business objectives into measurable results.
KEY RESPONSIBILITIES
Commercial Strategy & Revenue Growth
Develop and execute strategies that drive sustainable revenue growth and profitability.
Lead Sales, Customer Service and Business Development.
Oversee sales forecasting, pipeline management, pricing discipline and commercial performance.
Identify new business opportunities, partnerships and growth channels.
Corporate Communications & Brand Management
Oversee corporate communications, brand positioning, public relations and media partnerships.
Provide strategic direction for social media, content creation, video production, editing, email marketing and digital campaigns.
Ensure brand consistency, audience development and measurable campaign effectiveness.
Customer Experience & Quality Assurance
Establish and maintain excellent customer service standards.
Oversee customer relationships, complaint resolution and retention initiatives.
Supervise Quality Control and ensure compliance with approved product standards.
Collaborate with Operations to align customer commitments with production and delivery capacity.
Technology & Business Systems
Oversee the effective utilisation of CRM, billing, reporting and other business systems.
Drive technology adoption, data accuracy, process improvement and departmental efficiency.
Executive Leadership & Accountability
Provide strategic direction and executive oversight across all assigned departments.
Develop departmental budgets, performance standards and accountability frameworks.
Lead managers and multidisciplinary teams, ensuring consistent execution and professional development.
Exercise delegated decision-making authority responsibly and independently.
Collaborate with the GM, Operations & Resources to achieve shared business objectives.
Provide executive performance reports, financial insights and strategic recommendations directly to the Founder & Managing Director.
QUALIFICATIONS & EXPERIENCE
Bachelor's degree in Business Administration, Marketing, Communications, Management or a related discipline.
Minimum of 10 years' relevant professional experience, including at least five years in senior management or executive leadership.
Proven experience managing multiple departments and delivering substantial commercial results.
Strong financial acumen, strategic thinking and executive decision-making capabilities.
Excellent leadership, communication, negotiation and people-management skills.
Sound understanding of corporate communications, brand management, customer experience and digital business systems.
Experience in furniture, interiors, manufacturing or premium consumer goods is an advantage.
Relevant professional qualifications will be an added advantage.
THE IDEAL CANDIDATE
We seek a commercially intelligent, emotionally mature and decisive executive who demonstrates sound judgment, integrity, accountability and strong leadership presence.
The successful candidate must be capable of leading independently, managing competing priorities, building high-performing teams and delivering measurable organisational results.
Urban Crescent Furniture Ltd. is seeking an experienced and commercially astute General Manager to provide executive leadership across its Commercial & Communications Division.
The successful candidate will be responsible for commercial growth, financial performance, corporate communications, customer experience, quality assurance, and business systems.
This position requires an accomplished leader capable of managing multiple departments, exercising sound executive judgment, developing high-performing teams, and translating business objectives into measurable results.
KEY RESPONSIBILITIES
Commercial Strategy & Revenue Growth
Develop and execute strategies that drive sustainable revenue growth and profitability.
Lead Sales, Customer Service and Business Development.
Oversee sales forecasting, pipeline management, pricing discipline and commercial performance.
Identify new business opportunities, partnerships and growth channels.
Corporate Communications & Brand Management
Oversee corporate communications, brand positioning, public relations and media partnerships.
Provide strategic direction for social media, content creation, video production, editing, email marketing and digital campaigns.
Ensure brand consistency, audience development and measurable campaign effectiveness.
Customer Experience & Quality Assurance
Establish and maintain excellent customer service standards.
Oversee customer relationships, complaint resolution and retention initiatives.
Supervise Quality Control and ensure compliance with approved product standards.
Collaborate with Operations to align customer commitments with production and delivery capacity.
Technology & Business Systems
Oversee the effective utilisation of CRM, billing, reporting and other business systems.
Drive technology adoption, data accuracy, process improvement and departmental efficiency.
Executive Leadership & Accountability
Provide strategic direction and executive oversight across all assigned departments.
Develop departmental budgets, performance standards and accountability frameworks.
Lead managers and multidisciplinary teams, ensuring consistent execution and professional development.
Exercise delegated decision-making authority responsibly and independently.
Collaborate with the GM, Operations & Resources to achieve shared business objectives.
Provide executive performance reports, financial insights and strategic recommendations directly to the Founder & Managing Director.
QUALIFICATIONS & EXPERIENCE
Bachelor's degree in Business Administration, Marketing, Communications, Management or a related discipline.
Minimum of 10 years' relevant professional experience, including at least five years in senior management or executive leadership.
Proven experience managing multiple departments and delivering substantial commercial results.
Strong financial acumen, strategic thinking and executive decision-making capabilities.
Excellent leadership, communication, negotiation and people-management skills.
Sound understanding of corporate communications, brand management, customer experience and digital business systems.
Experience in furniture, interiors, manufacturing or premium consumer goods is an advantage.
Relevant professional qualifications will be an added advantage.
THE IDEAL CANDIDATE
We seek a commercially intelligent, emotionally mature and decisive executive who demonstrates sound judgment, integrity, accountability and strong leadership presence.
The successful candidate must be capable of leading independently, managing competing priorities, building high-performing teams and delivering measurable organisational results.