Job Summary
The General Manager, Sales is responsible for overseeing and driving the commercial success of CIG Motors.
This role involves developing and implementing sales strategies, managing sales teams, building customers relationships, and ensuring that the company meets its revenue targets.
The GM Sales plays a crucial role in driving business growth and profitability across the organisation's retail and fleet sales operations.
Key Responsibilities
Sales Strategy & Business Growth:
Develop and execute a clear sales strategy to achieve monthly, quarterly, and annual revenue targets.
Identify new business opportunities, key customer segments, and partnership channels that support growth.
Design tactical plans to win major accounts, government institutions, corporates, and fleet customers.
Sales Operations & Team Leadership:
Lead, coach, and manage the sales team to ensure consistent achievement of sales goals.
Set performance targets, monitor progress, and ensure accountability across sales territories and dealerships.
Oversee the full sales cycle, from lead generation to negotiation, closing, delivery, and after-sales handover.
Market & Customer Management:
Build relationships with key decision-makers, corporate clients, government agencies, and large fleet buyers.
Maintain an updated client and lead database for follow-up, retention, and repeat business.
Monitor market trends, competitor activities, and customer feedback to refine sales approaches.
Marketing & Brand Support:
Work closely with the marketing team to design sales campaigns, promotional activities, and customer engagement initiatives.
Support brand visibility and reputation through events, test-drive sessions, exhibitions, and partnership activations.
Requirements
Possess a Bachelor's Degree and Master's Degree in relevant courses or an MBA.
Have over 10-15 years' experience working in an automobile, FMCG, banking, or other related field.
Proven track record of exceeding sales targets and successfully leading teams in high- pressure environments.
Strong leadership and communication skills, with the ability to build rapport, motivate, and influence others.
Fluency in Hausa language is an added advantage.
Competencies:
Client Database
Industry Experience
Sales Channel Development
Business Development
Executive Reporting
Market Analysis.
Benefits
Competitive Salary
13th Month Allowance
Leave Allowance
Monthly Performance Bonus
Retirement Savings
Medical Coverage
Opportunity to work in a fast-paced and dynamic environment.