Job Purpose:
To develop creative and impactful visual designs that support product packaging, brand visibility, social media marketing, trade marketing, and overall company communication objectives.
Key Roles and Responsibilities:
Design packaging materials including cartons, labels, sachets, pouches, and promotional packs.
Develop creative artwork for new products and packaging redesigns.
Create social media content and digital campaigns.
Design trade marketing materials including POS materials, banners, wobblers, flyers, brochures, and merchandising materials.
Develop vehicle branding concepts and outdoor advertising materials.
Ensure all designs comply with brand guidelines and regulatory requirements.
Coordinate artwork approvals with internal stakeholders and external printers.
Prepare print-ready files and liaise with suppliers during production.
Develop photography, videography, and motion graphics content where required.
Support product launches through innovative marketing materials.
Maintain an organized archive of all artwork and design files.
Expected Outputs/KPIs:
Timely delivery of artwork as per agreed timelines.
Zero critical packaging artwork errors.
Successful execution of product launch materials.
Increased social media engagement through creative content.
Consistent brand identity across all communication channels.
Reduced artwork revision cycles.
Timely availability of marketing collateral.
Qualifications and Experience:
Bachelor's Degree/Diploma in Graphic Design, Multimedia, Fine Arts, Visual Communication, or related field.
Minimum 3 years' experience in graphic design, preferably in FMCG.
Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, After Effects).
Experience in packaging design and print production processes.
Knowledge of pre-press and print specifications.
Experience in photography and video editing is an added advantage.
Key Competencies:
Creativity and innovation.
Strong visual communication skills.
Attention to detail.
Brand management.
Time management and multitasking.
Project management skills.