Graphic Designer (Part-time Consultancy) at Digital Green

About the Role:


The Graphic Designer will lead the design and creative direction for FarmerChat, ensuring a visually engaging and user-friendly experience across the app and all digital touchpoints. This role involves collaborating closely with the product and program teams to translate user insights and growth strategies into intuitive, high-impact designs. The consultant will design and produce multimedia content for in-app interfaces, marketing campaigns, and social media — enhancing user engagement, accessibility, and trust. Additionally, they will maintain brand consistency across platforms while developing scalable templates and design systems for future campaigns.


Scope of Work

Design & Content Creation (Core Requirement)


Design high-quality static and motion creatives for digital and social platforms (posts, carousels, infographics, story assets) using tools like Canva, Figma, Photoshop, or Illustrator.
Create AI-generated reels, animations, and short-form videos optimized for social platforms (Instagram, Facebook, YouTube Shorts), aligned to regional farming contexts and languages.
Develop campaign visuals and copy layouts for performance marketing (Meta, Google, and in-app campaigns) — ensuring each asset aligns with CTR and conversion goals.
Design and adapt App Store and Play Store listings (icons, screenshots, banners) that reflect the FarmerChat brand and improve install conversion.
Collaborate with the product team to ensure visual consistency across UI, notifications, and in-app tooltips (Plotline, MoEngage, WhatsApp).


Localization & Regional Adaptation


Customize visuals, videos, and creative assets to reflect local crops, attire, and environmental contexts for India audiences and Kenya, Ethiopia, Brazil, and Nigeria on a needs basis.
Ensure culturally relevant color palettes, icons, and visual cues for regional audiences.


Collaboration & Cross-Functional Support


Partner with the Growth Consultant to align creative direction with ongoing engagement experiments and performance data.
Support MoEngage and Plotline campaigns with contextual banners, tooltips, and spotlight creatives.
Coordinate with performance marketing teams to produce A/B creative variants for ad optimization


What We're Looking For


4-6 years of experience in Marketing content, communications or product design
Strong experience with mobile apps, consumer products, or content-led platforms
Alignment with DG Mission and Values