About the role
We are looking for a proactive and highly skilled Group Marketing Content Officer to help shape, plan and deliver high-impact content that supports global campaigns, strengthens our market positioning and drives engagement across priority audiences.
Based in our Cape Town office, this role will support the development of thought leadership, content, go-to-market materials and social media copy for international audiences. The successful candidate will report to the Group Marketing Manager and work closely with marketing colleagues, global industry and service line teams, internal and external stakeholders, freelancers and agencies.
This opportunity would suit a creative storyteller with a practical approach, shaping complex ideas into clear, engaging materials for international audiences. You will help leverage market themes, business priorities and expert perspectives to support global campaign activity and strengthen awareness of our brand and priority solutions.
Key responsibilities
High-impact content and storytelling development
Write, edit and review materials for international audiences across multiple formats and channels, leveraging AI and other content development tools whilst upholding our unique tone of voice and market differentiation to stand out.
This will include:
Shaping clear editorial angles and narratives aligned with campaign objectives
Translating complex topics into distinctive, insight-led thought leadership, including the development of articles, reports, campaign copy, social media content, presentations, brochures, content for events and other go-to-market materials.
Interviewing internal and external stakeholders to gather insights and shape outputs
Editing and proofing materials to ensure clarity, accuracy, consistency and brand alignment
Adapting materials whilst ensuring consistency of key messages for different audiences, formats and channels
Content planning and pipeline management
Support the planning and delivery of materials for Group campaigns, thought leadership programmes and priority solutions.
This will include:
Contributing to content strategy and editorial planning for key campaigns and priority solutions
Defining content formats, channels and sequencing to maximise impact
Planning outputs across articles, reports, campaign pages, social media copy, go-to-market materials and supporting assets
Managing the pipeline to help ensure a steady flow of high-quality materials
Helping ensure work is delivered in line with campaign timelines
Align content plans with commercial priorities and audience needs
Briefing and coordinating external suppliers, including freelancers and agencies and supporting the team to assess supplier performance and identifying potential new supplier relationships
Content performance and optimisation
Leverage performance insights to continuously optimise content effectiveness and drive stronger campaign impact.
This will include:
Track and analyse content performance across campaigns and channels
Identify what content resonates with priority audiences and why
Recommend improvements to formats, messaging and distribution
Reviewing competitor activity to identify market gaps, opportunities and points of differentiation
Bringing practical recommendations into planning discussions
About You:
Minimum 3 years' professional experience in writing, marketing, journalism or communications, ideally in a B2B, corporate or professional services environment
Excellent written and verbal English, with a strong understanding of tone of voice, structure, accuracy and editorial quality
Able to turn complex topics into clear, engaging and audience-focused materials for international audiences
Confident interviewing internal and external stakeholders to draw out relevant insight
Strong organisational skills, with the ability to manage a pipeline and multiple deadlines
Practical, proactive and comfortable suggesting angles, improvements and new ideas
Able to work effectively with international teams, contributors, freelancers and agencies