Growth Coordinator at ACLED

Specific Roles and Responsibilities
Growth & Demand Generation


Own and execute ACLED's growth strategy across key channels, with a focus on pipeline generation and audience expansion
Build and optimize multi-channel campaigns that drive engagement, conversion, and revenue
Develop and continuously improve lead generation and nurturing funnels in partnership with sales


Email & Automation


Own the email program end-to-end (newsletters, nurture sequences, campaign sends)
Segment audiences and personalise messaging to improve engagement and conversion rates
Build automated workflows and lead scoring within CRM and automation tools (e.g., Salesforce)
Continuously test and optimise subject lines, content, and cadence based on performance data


Webinars & Virtual Events


Own the overall strategy and execution of industry events, webinars, and virtual roundtables as a core growth channel
Identify themes, speakers, and target audiences aligned with ACLED's commercial priorities
Drive webinar promotion, registration, attendance, and post-event conversion
Repurpose webinar content into ongoing content assets
Manage event promotion, logistics, and follow-up to maximise pipeline impact
Partner with sales to ensure effective pre- and post-event engagement strategies


Product Communications


Translate ACLED's data products and insights into clear, compelling value propositions and messaging
Own and/or support product launches, feature releases, and positioning across target segments
Develop sales collateral (one-pagers, decks, case studies) that enable sales and educate buyers
Collaborate with internal stakeholders to align messaging across research, analysis, and revenue teams


Analytics & Optimisation


Track, measure, and report on campaign performance across all channels (email, events, webinars, digital)
Use data to identify trends, optimise campaigns, and improve ROI
Build reporting frameworks tied to growth and revenue goals


Skills and Competencies

ACLED is seeking applicants who have the following skills and experience:


5+ years of proven experience in global growth roles, ideally from the impact sector (tech for good, global social enterprise, or commercial experience from an INGO), identifying target audiences and leading campaigns that engage, educate, and motivate
Self-starter, with experience working remotely, who has a desire to learn, grow, and excel in their role
Deep intellectual curiosity about our product and our customers' motivations
Interest in the conflict prevention mission and understanding of the international context
Up to speed with current digital growth techniques and best practices
Solid knowledge of website analytics tools
Proficiency with automation and CRM software (Salesforce)
Experience in setting up and optimising digital ad campaigns
Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and corporate communication
Up-to-date with the latest trends and best practices in digital growth and measurement
BSc/MSc degree in Business, Communications, or a related field