It requires building and scaling measurable marketing results through multiplechannels, and in using systematic ways to test experiments and can generate innovative ideas to increase sales. As a Growth Marketing Specialist, your job is to find the channels and strategies to drive growth and increase revenue.
KEY RESPONSIBILITIES:
Support Growth Marketing Managerto establish growthstrategies and tacticsto support customerand revenue growth
Manage and experiment with new user acquisition campaigns, and optimize the funnel
Develop and executego-to-market strategy and executionof product launchesfor assigned product(s)
Responsible for testing and refining compelling value propositions for customers
Work closely with the product owners to identifymarket opportunities and define market leading products
Market intelligence - be the expert on our customers, who are they, how they buy and their key buying criteria
Demonstrate understanding of competitors, channels and routes to market. Understand the competitive landscape and how they are positioned
Regularly report and analyseproduct data to monitor performance and uncover areas for improvement.
Prepare and present recommendations, reports, and findingsfrom experimental data to supportgrowth marketing decisioning
Support the development of content required for campaign deliverables (landing pages, product videos, newsletters, battle card, etc.) through internaland/or partner resources
EDUCATION AND EXPERIENCE
Academic Qualification(s):
A good 1st degree from a reputable institution
Professional Qualification(s):
Relevant professional qualification will be an added advantage
Experience (Number of relevant years):
3+years' experience in Growth Marketing, Digital Marketing or Product Marketing
Experience in Payments, Fintech, eCommerce, B2C or B2B2C a plus
Knowledge of Google Analytics, Email Marketing, Performance, and Excel
Prior experiencein performance marketingand running structured growth experiments
Analytical and metrics-driven
Excellent written and verbal communications skills and strongpresentation skills