Growth Marketing Manager – Student Acquisition & Revenue Growth at Damolak Technologies Ltd

Job Summary


This is not a traditional marketing role.
We are looking for someone who can take ownership of thegrowth strategy and help our client grow from small cohort sizes to a scalable student acquisition model.
You will work directly with the CEO and have a significant impact on the future growth of the business.
If you are passionate about growth marketing, conversion optimisation, analytics, funnels, and customer acquisition, we would love to hear from you.


Your Mission

Your primary objective will be to:


Increase student enrolments acrosslive programmes.
Grow LMS subscriptions and self-paced course sales.
Improve website conversion rates.
Build and optimise lead-generation funnels.
Increase consultation bookings and webinar attendance.
Establish a scalable, measurable marketing engine.
Success in this role will be measured by leads generated, consultations booked, student enrolments, LMS sales, and revenue growth.


Key Responsibilities

Website & Conversion Optimisation:


Improve website conversion rates across all key pages.
Design and optimise landing pages for courses, webinars, and lead magnets.
Conduct A/B testing and user journey analysis.
Improve lead capture and enquiry generation.


Digital Advertising:

Plan, execute, and optimise campaigns across;


Meta (Facebook & Instagram).
Google Search & Display.
YouTube.
LinkedIn Ads.


Manage advertising budgets and maximise return on ad spend:

Build and optimise;


Email marketing campaigns.
Marketing Automation & Lead Nurturing.
Lead nurture sequences.
Webinar follow-up campaigns.
CRM workflows.
WhatsApp marketing journeys.


Webinar & Event Marketing:

Drive registrations and attendance for;


Career transition webinars.
Technology masterclasses.
Industry events.
Information sessions.


Track attendee-to-enrolment conversion performance:

Develop and promote;


Career roadmaps.
Content & Lead Generation.
Salary guides.
Industry reports.
Assessment tools.
Case studies.
Student success stories.


Analytics & Reporting:

Track and report on;


Website traffic
Lead generation
Cost per lead
Cost per acquisition
Consultation bookings
Enrolments
Revenue attribution
Campaign performance
Provide weekly and monthly performance reports with actionable recommendations.


Essential Requirements

We are looking for someone who has:


3 plus years experience in Growth Marketing, Performance Marketing, Demand Generation, or Digital Marketing.
Proven experience managing Meta Ads and Google Ads campaigns.
Experience building and optimising landing pages and marketing funnels.
Strong understanding of conversion rate optimisation (CRO).
Experience with email marketing and marketing automation.
Strong analytical and reporting skills.
Experience using Google Analytics, Tag Manager, and similar tools.
Excellent written and verbal communication skills.
Ability to work independently and take ownership of results.


Desirable Experience

Experience in any of the following areas would be advantageous:


EdTech.
Online education.
Professional training.
Recruitment.
Career coaching.
SaaS growth marketing.
LinkedIn advertising.
Webinar marketing.
Zoho CRM.
HubSpot.
AI-powered marketing tools.