HCP Engagement Specialist - Free State at Bayer

Job Purpose:


Developing, implementing, and nurturing strategic engagement initiatives aimed at effectively communicating with HCPs
Deep understanding of the healthcare landscape, enabling the specialist to identify the unique needs and preferences of various healthcare professionals. By leveraging insights gained from market research and direct HCP interaction
Promote brand awareness and product knowledge among HCPs, thereby enhancing their understanding of the company's offerings and the value they can deliver to patient care.
Creating and delivering compelling, educational content that aids in informed decision-making, ultimately empowering healthcare professionals to provide optimal care to their patients.
Building and maintaining long-term relationships with HCPs, fostering trust and credibility.
Position the company as a valuable partner in the healthcare ecosystem, ensuring HCPs feel supported and informed while strengthening brand loyalty and driving business growth.
Continuously assessing and refining engagement strategies, the Healthcare Professional Engagement Specialist contributes significantly to the company's mission of improving patient outcomes and advancing healthcare practices.


Key Tasks and Responsibilities:


Develop and implement plans to drive HCP recommendation to grow and achieve sales targets.
Recording of weekly and monthly planners using the CRM system.
Measure and achieve call coverage and frequency.
Ensure a clear understanding of all SOPs and company policies
Deliver the highest quality of scientific information to the largest number of HCPs regarding Bayer brands, individual or group clinics, hospitals and pharmacy settings to grow the Bayer business.
Learn about products and diseases to the highest standard and keep scientific knowledge up to date
Analyzing script data and customer activity data to monitor progress
Research competitors and their respective market performance
Ensure the achievement of sales targets and sales goals in the assigned territory
Complete routine administration tasks on time and accurately.
Complete routine administration tasks on time and accurately.


These include but are not limited to:


CRM system planning
Concur expenses
Attend to emails
Submitting reports (marketing feedback, sample tracker)
Ensure effective communication with Sales team, SFE manager, Pharmacy and SFE lead and the Brand team
Strong sharing of HCP initiatives and methods within the Bayer sales team


Reporting


Quarterly reporting of territory performance and strategy
Complete reports and projects as required by the SFE Manager.


Value added


Understand the internal measures of HCPs to better drive the respective customer performance
Ensure maximum brand exposure through promotion and business activities as per the marketing plan.
Ensure continued and improved customer relationships.
Participating in congresses, expos, shows or any other activity required by the company
KPI Tests


Qualifications and Competencies:


Must have Matric and a relevant tertiary qualification
Sciences or Health Sciences qualifications will be an advantage
Experience in Pharmaceutical/Medical detailing is essential
Minimum 3 years relevant HCP detailing experience
Experience within a multinational Pharma company preferred
Strong detailing/training skills, negotiation skills, presentation, skills
Good communication skills
Excellent interpersonal skills and team player
Excellent customer relationships
Analytical skills and ability to work within budgets
Strong computer skills (MS Office)
Code 08 (E1) Driver s License


Closing Date 29 January 2026