Job Summary
As the Head of Brands, Communications, and Marketing, you will be overseeing the overall brand strategy, internal and external communications, and marketing initiatives.
Your role is pivotal in shaping the company's brand identity, enhancing market presence, and driving customer engagement through innovative and effective marketing strategies.
Key Responsibilities
Conceive and develop efficient and intuitive marketing strategies for the company and her products.
Work with the sales team to develop targeted sales strategies.
Organize advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
Plan and manage marketing budgets, ensuring optimal allocation of resources for maximum ROI.
Write copy for diverse marketing distributions (brochures, press releases, website material etc.).
Initiate and control surveys to assess customer requirements and dedication.
Collaborate with product and development teams to integrate brand positioning into product features and launches.
Manage media relations and build strong relationships with key industry journalists, influencers, and media outlets.
Collaborate with the leadership team to develop and support the company's overall business strategy.
Engage with external partners, such as advertising agencies, PR firms, and event organizers, to extend the company's reach and impact.
Perform other assigned duties.
Key Performance Indicators (KPIs)
Achieve Social Media Traffic (and Conversion Rates) of 100%.
Achieve increased mind share through Texcellence Conference.
Partner with Sales Team on Strategic OEM Campaigns.
Increase Brand awareness of the company across all media platforms by 100%.
Increase social media followership of all digital products by 200% from current numbers.
Achieve 100% minimum increase in Customer Acquisition.
Achieve 80% increase leads by channel growth.
Requirements
A Bachelor's Degree in Marketing,Communications, Journalism, English, or a related field. Masters degree is an added advantage.
At least 7 - 10 years of experience in brand management, marketing, and communications, with a minimum of 3 - 5 years in a leadership role, preferably in the Tech/IT industry.
Proven experience in developing and executing successful brand and marketing strategies.
Strong understanding of digital marketing, including SEO / SEM, social media, content marketing, and email marketing.
Relevant Certifications in Brand Marketing & Communications.