Head: DM Experience and Optimisation at Nedbank

Job Purpose


To progress Nedbank's enterprise-wide digital marketing experience strategy, the Head Digital Marketing Experience & Optimisation will be responsible for planning, developing, implementing, and managing the digital marketing experience function.
This will include organising and leading a digital marketing experience team (UX/ CX/ UI/ Scrum Master/Web Development). Additionally, the Head: Digital Marketing Experience & Optimisation will play a crucial role in delivering results for Nedbank's digital marketing campaigns and all owned channels, ensuring optimal user experience, by defining journey mapping and optimal webpage design (wireframe), content dissemination and ongoing optimisation tactics while delivering against mission and BAU


Job Responsibilities


Develop enterprise-wide digital marketing experience strategy
Provide input to 3-year business plan and Integrated Enterprise Marketing Strategy
Develop data driven KPIs and objectives in measuring digital marketing experience (UX/CX) contribution to ROMI
Develop a digital experience strategy & approach as in input into the overall Digital Marketing strategy in collaboration with the other Heads in Digital Marketing
Lead, develop, deliver, measure and monitor the digital marketing experience strategy against business plan/ objectives
Research, recommend, and implement new techniques, thought leadership, and technologies that will help deliver impactful digital marketing experience initiatives, in the short and long-term strategic horizons


Establish guardrails


Contribute to the establishment of the digital marketing experience guardrails and governance frameworks and communicate these across chapters and marketing pods
Collaborate with pod teams to ensure a single digital marketing experience strategy is provided as input into the Enterprise Marketing Strategy
Develop and continuously update digital marketing experience policies, in line with digital marketing experience strategy and guardrails
Establish relevant governance forums to enable the digital marketing experience chapter capability


Analytics & Insights


Collaborate with digital commercialisation, strategy, and marketing excellence chapters to leverage actionable insights and formulate optimisation tactics, including use test cases for improved performance results
Lead, develop and deliver the implementation of the User Experience measurement framework to be used across the Enterprise, including relevant technology platforms required (the standard way for measuring UX/CX)
Proactively identify opportunities or tactics aligned to insights for projects, campaigns or other initiatives that may improve overall digital platform performance.
Progress the delivery and usage of the Digital Marketing Insights Hub agenda across the marketing chapters
Reporting for the QBR process and at other required intervals


Provide advisory role to missions


Provide an advisory role on digital marketing experience to missions and BAU
Drive 'Test and Learn' (A/B testing/ Split testing etc) opportunities linked to user journeys /UX/ UI/ CX for campaigns or projects
Develop productive relationships with marketing centres of excellence and GT teams to drive an effective paid, owned, earned, and shared ecosystem in the requisite aspects of the marketing funnel enterprise-wide
Stay abreast of digital marketing experience best practice
Work with cross functional squads as a Traveler expert.


Job Responsibilities Continue

People management


Develop a creative, customer-centric, data-led, and innovative digital marketing experience team and culture
Overseeing the execution of the digital marketing experience team members development to meet strategic and personal goals.
Continuously drive for optimisation and new ways of creating stronger impact in the delivery of marketing missions
Identifying chapter members to form part of squads aimed at delivering on the various strategic initiatives
Manage the chapter team members hire- retire lifecycle
Recruit or re skill individuals to meet demand of mission and BAU activities
Facilitate performance reviews of chapter members


Essential Qualifications - NQF Level


Advanced Diplomas/National 1st Degrees


Preferred Qualification


Field of Study:Marketing


Preferred Certifications


UX/ UI/ CX/ Digital Marketing Certificate


Minimum Experience Level


Total number of years of experience:7-10 Years
Management experience as part of the above years:3-5 Years
Type of experience:Digital Marketing/ UX/ UI/CX experience


Technical / Professional Knowledge


Digital Marketing
UX/ UI/ CX/ Journey Mapping
Analytical Skills
Client Centred/ Design Thinking
Project Management
Stakeholder Relationship Management
Leadership Skills
Technological Skills
People Management Skills
Agile Way of Working


Behavioural Competencies


Business Acumen
Digital Acumen
Driving Execution
Strategic Planning
High-Impact Communication
Driving Innovation
Influencing


Closing Date: 10 June 2026