DUTIES AND RESPONSIBILITIES:
Agency Leadership & Operational Management
Provide day-to-day operational leadership of the agency with full accountability for performance, service delivery, and execution of the business plan
Establish and enforce structured agency workflows covering listings, mandates, viewings, offers, and transaction closure to ensure consistency and professionalism across the business
Safeguard the agency's reputation for trust and transparency by upholding the highest standards of client care, disclosure, and professional conduct
Ensure full compliance with EARB requirements and all applicable regulatory and statutory obligations governing estate agency practice in Kenya
Champion the adoption of AI-assisted tools and modern agency workflows to improve productivity, client experience, and market responsiveness
Agent Recruitment, Development & Performance Management
Recruit, onboard, develop, motivate, and retain a capable, incentive-based agent team, with clear evidence of people growing and staying under your leadership
Set individual and collective sales targets, monitor performance through regular reviews, and implement structured coaching and performance improvement initiatives
Design and manage commission and incentive structures that attract and hold high-performing agents
Foster a culture of accountability, integrity, and continuous learning within the agency team
Business Development & Client Relationship Management
Develop and execute business development strategies targeting clients, developers, landlords, and corporate buyers across the Nairobi market
Leverage an existing warm network of market relationships to generate revenue from the outset
Maximize the agency's proprietary lead pipeline from its architectural partnership, converting project-stage leads into sales, rental, and management mandates
Deepen relationships across the agency's four core segments, residential sales, rentals, diaspora clients, and developer off-plan to grow repeat and referral business
Position the agency as an integrated property partner offering sales capability, property management, and advisory depth, rather than a listing service
Revenue, Margin & Pipeline Oversight
Own the agency's revenue, margin, and commission pipeline, driving consistent achievement of monthly, quarterly, and annual targets
Maintain rigorous pipeline visibility from lead generation through to completed transaction and fee collection
Balance growth ambitions with commercial prudence, cost discipline, and cash flow management
Prepare and present regular performance reports to the directors, highlighting results, risks, and improvement opportunities
Strategic Planning & Market Intelligence
Participate in joint strategic planning with the directors, translating agreed strategy into operational plans and measurable outcomes
Monitor market dynamics including, developer direct-selling trends, infrastructure-driven demand shifts, and diaspora investment flows and adapt the agency's positioning accordingly
Identify growth opportunities in new segments, geographies, and service lines, and present data-driven recommendations to the directors
KEY COMPETENCIES:
Leadership & Team Building
Business Development & Stakeholder Management
Commercial Acumen & P&L Accountability
Integrity, Trust & Professional Ethics
Self-Direction & Entrepreneurial Drive
Digital & AI Adaptability
Requirements
Minimum 8 years of verifiable experience in Nairobi real estate sales, property management, or agency operations with referable clients, completed transactions, and a name that is known and trusted in the market
Bachelor's degree in Real Estate, Land Economics, Business, or a related field is an added advantage; EARB registration is desirable
Demonstrated track record of building teams; recruiting, developing, motivating, and retaining agents or sales staff, not merely supervising them
An active, warm network of clients, developers, landlords, or corporate buyers in the Nairobi property market, capable of generating revenue from the outset
Prior experience running or co-running a business, or a senior role with clear P&L accountability
Depth in one or more of the following segments: residential sales, rentals, diaspora clients, or developer off-plan
An unimpeachable record of professional conduct, any history of undisclosed fees, client misrepresentation, or misaligned incentives is a disqualifier
A respected standing within the Nairobi property community that clients and agents recognize
Openness to learning and applying AI-assisted tools and modern agency workflows