Key Responsibilities
Agency Leadership & Commercial Ownership
Lead Honeyguide as a standalone business unit with full P&L accountability, including budgeting, cost management, and financial performance
Design and implement a scalable agency operating model (services, pricing, SLAs, workflows, and resourcing)
Drive efficiency, utilisation, and margin improvement
Position Honeyguide as a trusted, high-value partner to internal stakeholders
Growth Strategy & Value Creation
Develop and execute a growth strategy aligned to group commercial priorities
Identify opportunities to scale services across brands and reduce duplication
Partner with executive leadership to ensure marketing contributes to revenue growth and customer value
Continuously evolve the agency's offering in line with market trends and business needs
Client (Brand) Performance & Stakeholder Management
Own performance and satisfaction across all brands serviced by Honeyguide
Implement clear engagement models, feedback loops, and service standards
Ensure marketing drives measurable outcomes across brand health, acquisition, retention, and CX
Act as a senior escalation point, building strong stakeholder relationships
Marketing & Creative Excellence
Ensure delivery of high-quality, insight-led, commercially effective marketing
Set standards for creative excellence, brand consistency, and integrated campaigns
Guide senior marketing leaders in translating strategy into impactful execution
Balance strategic oversight with empowered delivery teams
Digital, Data & AI Enablement
Integrate data, automation, and AI into agency operations and outputs
Build capabilities for measurement, attribution, and performance optimisation
Enable real-time insights and predictive decision-making
Align technology investments with commercial outcomes and efficiency gains
Capability Building & Culture
Build and lead a high-performing leadership team
Define structures, roles, and career pathways to support scale
Foster a culture of accountability, creativity, and continuous improvement
Attract, develop, and retain top marketing and agency talent
Governance & Operational Excellence
Establish robust processes, reporting frameworks, and performance dashboards
Ensure compliance with data governance, brand standards, and regulations
Implement best practices in agency operations and delivery management
Measures of Success
A financially sound, scalable agency with clear P&L performance
High stakeholder satisfaction across all serviced brands
Demonstrable impact of marketing on revenue, acquisition, and retention
Improved efficiency, utilisation, and cost-to-output ratios
Strong adoption of digital, data, and AI capabilities
A future-ready, high-performing team with strong leadership depth
Enhanced brand positioning and market impact across the portfolio
Skills, Experience & Qualifications
Minimum Requirements:
Bachelor's degree in Business, Marketing, Commerce, or related field
Extensive senior leadership experience within a marketing agency or agency-style environment (internal or external)
Proven track record with P&L ownership and commercial accountability
Experience building or scaling teams, operating models, and structures in complex organisations
Strong background in data-driven marketing, digital channels, and performance marketing
Demonstrated ability to work cross-functionally with commercial, product, technology, and data teams
Advantageous:
Postgraduate qualification
Experience leading transformation or building internal agencies