Responsibilities
Develop the Channel Marketing Vision and Strategy based on channel, competitor, and market insight. Set the Channel Marketing agenda.
Lead and oversee the development and implementation of the Channel Marketing Plans and to provide vendor & customer insight and feedback to shape UK&I strategy.
Align internal channel marketing support to sales, product, and technical teams to support strategic priorities and growth opportunities.
Deliver Customer centric planning to drive longer term strategies and block competitors.
Develop deeper & more frequent engagement with channel partners to uncover opportunities to maximise sales and channel engagement with channel partners.
Execute integrated, multi-channel marketing campaigns that offer the right products and propositions to the right customers through the right channel at the right time.
Lead shopper marketing initiatives including providing actionable insights to drive business strategy
Ensure that the Channel Marketing team have a cohesive six-month marketing plan and a promotional calendar in place for each strategic account.
Lead and share best practice within the Channel Marketing team.
Align with internal stakeholders to set priorities for the quarter and ensure timely sharing of information. Track activity, deliver appropriate reporting, ROI analysis and raise the visibility of the channel marketing plans internally
Health and Safety
Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions
Qualifications
Degree in a Business-related field
Minimum of 12 years' experience in a senior sales, marketing, or customer management role, where product quality and market management are paramount considerations
Member (MCIM) Chartered Institute of Marketing
Leadership skills and experience
Experience in managing and developing teams
Strong awareness if market trends, competitive impacts and market opportunities
Ability to manage multiple projects in a fast-paced, deadline-driven environment
Demonstratable experience in Marketing, including knowledge of Marketing strategies, Channels and Branding
Experience in managing ATL, BTL and through the line campaigns
Experience leveraging data and trends to generate insights and transforming them into marketing innovation
Deep understanding of total commercial spend, experience managing large marketing budget and media investment decisions
Experience leading marketing communication & execution projects
Experience in Sales Distribution will be of an added advantage
Ability to influence and lead others, including those outside of the Marketing function
Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results.
Action-oriented with the ability to think and react quickly to changing circumstances *
Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles