Head of Marketing at Atuspay

Job Summary:

Atuspay (Atus West Microfinance Bank) is seeking a strategic and results-driven Head of Marketing to lead the design and execution of our brand, customer acquisition, and revenue-growth strategies. This role is central to positioning Atuspay as a trusted name in Nigeria's microfinance sector, driving deposit mobilization, loan uptake, and investment product growth through data-informed marketing leadership. The ideal candidate is a hands-on marketing executive who can build and mentor a high-performing marketing team while delivering measurable business results.

Key Responsibilities:


Develop and execute the bank's overall marketing strategy in alignment with corporate growth objectives
Lead, mentor, and manage the marketing team, including Investment, Financial, and Loan Marketers
Drive customer acquisition and retention strategies for deposits, loans, and investment products
Oversee brand positioning, digital marketing, public relations, and corporate communications
Analyze market trends, customer data, and competitor activity to inform strategic decisions
Set and monitor marketing KPIs, budgets, and ROI across all campaigns
Collaborate with Product, Risk, and Business Development teams to launch new financial products
Represent Atuspay at industry events, partnerships, and stakeholder engagements
Report marketing performance and strategic recommendations to executive management


Required Qualifications:


Bachelor's degree in Marketing, Business Administration, Finance, or a related field
Minimum of 7 - 10 years of progressive marketing experience, with at least 3 years in a leadership role
Proven experience in banking, microfinance, fintech, or financial services marketing
Strong track record of driving measurable growth in customer acquisition and revenue


Preferred Experience:


MBA or postgraduate qualification in Marketing or Business
Professional certification (e.g., Chartered Institute of Marketing, NIMN) is an advantage
Prior experience managing marketing teams within a microfinance bank or similar regulated financial institution
Familiarity with CBN regulatory guidelines affecting marketing/advertising in financial services


Required Skills:


Strategic planning and brand management
Team leadership and performance management
Digital marketing (SEO, social media, paid campaigns, email marketing)
Data analysis and market research
Budgeting and ROI tracking
Strong communication, negotiation, and stakeholder management skills


Salary: Estimated ₦600,000 - ₦900,000 monthly (placeholder — please confirm exact figure)

Benefits:


HMO (health insurance)
Pension (contributory, per Nigerian Pension Reform Act)
Performance-based bonus
Leave allowance and paid annual leave
Professional development/training support


Application Instructions: Interested candidates should apply via our careers portal.

Keywords: Head of Marketing, Marketing Director, Microfinance Bank, Financial Services Marketing, Brand Strategy, Customer Acquisition, Digital Marketing Leadership, Abuja Marketing Jobs, Banking Marketing Executive

2. Investment Marketer

Job Title: Investment Marketer - Microfinance Bank (Abuja)

Job Summary: Atuspay (Atus West Microfinance Bank) is looking for a persuasive and target-driven Investment Marketer to grow our investment product portfolio. You will identify, engage, and convert prospective investors, building lasting relationships that support the bank's deposit and investment growth objectives.

Key Responsibilities:


Market and sell the bank's investment products to individuals, groups, and corporate clients
Identify new investment opportunities and prospective high-value clients
Meet and exceed monthly/quarterly investment mobilization targets
Educate clients on investment products, returns, and risk profiles
Build and maintain long-term relationships with investors
Prepare regular reports on investment inflows and client pipelines
Ensure compliance with regulatory and internal investment policies
Collaborate with the marketing team on investment campaigns and promotions


Required Qualifications:


Bachelor's degree in Marketing, Business, Economics, Finance, or a related field
Minimum of 3 - 5 years' experience in investment sales/marketing, preferably in banking or microfinance
Demonstrated track record of meeting or exceeding sales/investment targets


Preferred Experience:


Experience working with a microfinance bank, commercial bank, or investment firm
Existing network of high-net-worth individuals or corporate contacts is an advantage
Knowledge of fixed deposits, mutual funds, or similar investment instruments


Required Skills:


Sales and negotiation skills
Relationship management
Financial literacy and investment product knowledge
Target-driven mindset with strong follow-through
Excellent communication and presentation skills


Salary: Estimated ₦250,000 - ₦400,000 monthly + commission (placeholder — please confirm exact figure)

Benefits:


HMO (health insurance)
Pension (contributory)
Commission/performance incentives
Leave allowance and paid annual leave