Job Summary
We are seeking a dynamic, highly resourceful, and results-driven Head of Marketing & Partnerships to lead all offline marketing efforts, strategic partnerships, product activations, and experiential campaigns for our fast-growing e-commerce brand.
Responsibilities
Identify, pitch, and onboard strategic offline partners: gyms, spas, salons, supermarkets, fitness studios, malls, corporate offices, hospitals, and event organizers.
Design win-win partnership proposals (e.g. product placement, co-branded promos, influencer gyms, referral programs).
Manage long-term partner relationships and ensure visibility, brand integrity, and mutual value.
Coordinate all partnership deliverables: branded stands, flyers, sampling logistics, training of reps, etc.
Plan and execute market storms, roadshows, fitness events, mall activations, pop-up booths, in-store demos, and visibility campaigns.
Launch community-based marketing strategies to penetrate high-traffic areas: residential estates, fitness clubs, mother/baby expos, wedding fairs, NYSC camps, etc.
Work with creative teams and vendors to produce offline marketing materials: branded tents, flyers, banners, POS, posters, wearables, etc.
Track and report offline campaign ROI and engagement metrics.
Develop innovative non-traditional marketing tactics: flash mobs, branded influencer workouts, PR stunts, viral street activations.
Leverage influencers or micro-creators for physical brand engagements in high-density locations (e.g. barbershops, markets, etc.).
Drive buzz and virality through "shock & wow" brand moments.
Activate brand visibility at retail points: negotiate shelf placements, signage, shelf talkers, product bundling, and discount campaigns.
Design in-store promotions and customer education touchpoints.
Supervise retail promoters and ensure performance compliance.
Work closely with the online marketing team (ads, email, influencers) to ensure consistent messaging and synchronized campaigns.
Provide field-level insights and customer feedback for digital content optimization.
Support national product launches and social media campaigns with corresponding offline awareness.
Requirements
Minimum of 4 - 6 years experience in marketing, brand activation, or partnerships (preferably in FMCG, fitness, wellness, beauty, or e-commerce).
Proven track record in executing market storms, field marketing, partnerships, and brand activations.
Excellent negotiation and relationship management skills.
Ability to thrive in fast-paced, target-driven environments.
Strong project management and coordination abilities.
Creative thinker with "outside-the-box" campaign ideas and execution excellence.
Willingness to travel or work flexible hours based on activation schedules