Head of Modern Trade & eCommerce – East Africa at Sheer Logic

About the Role


A leading multinational is seeking a Head of Modern Trade & eCommerce to accelerate growth in organised trade and digital commerce across East Africa.
You will be responsible for developing and executing customer strategies, managing P&L, and optimising category strategies within the Modern Trade channel.
This role sits on the Customer Development Leadership Team and contributes to the overall strategic direction of the business.


Key Responsibilities


Lead implementation of annual business plan process for Modern Trade
Develop and execute customer business plans and category strategies
Negotiate trade terms and manage customer investments
Manage P&L for customers and channel overall
Conduct customer business plan reviews, adjusting
Champion shopper insights and optimise promotional sell-out
Act as ambassador between customers and the organisation
Train and develop key account executives, ensuring team deliverables are met
Accelerate Modern Trade growth through promotions, visibility, and innovation plans
Lead S&OP process for Modern Trade, leveraging market intelligence


Qualifications & Experience


Minimum 3 years' experience in Account Management/Field Sales at management level
International account management experience preferred
Strong business acumen and customer relationship management skills
Proven ability to develop and implement customer/channel business plans
Experience in optimizing promotional sell-out and leveraging shopper insight