Head Retail & Social Media at Changeroom

Responsibilities


Develop and implement a comprehensive marketing strategy and plan to achieve organizational goals and objectives.
Lead and manage the marketing team, providing guidance, support, and professional development opportunities.
Define and execute marketing campaigns, programs, and initiatives across multiple channels, including digital, social media, email, events, and traditional media.
Conduct market research, competitive analysis, and customer segmentation to identify target audiences, market trends, and opportunities.
Create and oversee the implementation of marketing collateral, content, and materials, such as websites, brochures, presentations, and advertisements.
Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing activities with business strategies and priorities.
Measure and analyze marketing performance metrics, such as leads, conversions, ROI, and customer acquisition costs, to evaluate campaign effectiveness and optimize marketing efforts.
Stay updated on industry trends, best practices, and emerging technologies in marketing and advertising.
Manage marketing budgets, resources, and vendors to ensure efficient use of resources and achieve marketing objectives.
Represent the organization in marketing-related activities, events, and industry associations to enhance brand visibility and reputation.


Requirements and Qualifications


Bachelor's Degree in Marketing, Business Administration, Sales, Economics, or related field.MBA or advanced degree is a plus.
Proven experience in marketing management, with a focus on strategy development, campaign execution, and team leadership.
Strong understanding of marketing principles, practices, and techniques across digital and traditional channels.
Excellent leadership, communication, and interpersonal skills.
Strategic thinking and problem-solving abilities.
Creativity, innovation, and the ability to think outside the box.
Analytical mindset and proficiency in data analysis and interpretation.
Results-driven and goal-oriented mindset.
Adaptability and flexibility in a fast-paced environment.
Integrity and professionalism in representing the organization's brand and values.
Monitor and respond to comments, messages, and inquiries on social media channels in a timely and professional manner.
Collaborate with cross-functional teams to develop and execute integrated social media campaigns that align with marketing and branding initiatives.
Plan and schedule social media content calendars to ensure consistent posting and engagement.
Conduct regular social media audits and performance analysis to track key metrics and identify opportunities for improvement.
Stay updated on social media trends, tools, and best practices to optimize content strategy and performance.


Skills Required:


Marketing strategy
Leadership
Campaign management
Market research
Communication
Creativity
Results-driven
Integrity