Inbound Marketer at Pavago

About the Role


We're hiring an Inbound Marketer to build and scale content-driven marketing systems that generate traffic, leads, and conversions.
This role goes beyond SEO — you'll create high-quality content, lead magnets, and conversion assets, while distributing them across the right channels to drive measurable growth.
If you understand search intent, inbound funnels, and content that actually converts, this role is for you.


Responsibilities
Content Creation & Optimization


Create high-quality, value-driven content that builds authority and drives engagement
Write and optimize:
SEO blogs
Website pages
Inbound assets


Optimize content for:


Search engines (SEO)
AI-driven discovery (LLMs, AI search, featured snippets)
Develop conversion-focused landing pages
Inbound Marketing Execution
Execute inbound strategies across:
SEO and content marketing
Lead magnets (guides, checklists, playbooks)
Social media distribution
Website and landing page experiences
Align content, distribution, and conversion across the funnel
Lead Magnets & Conversion Assets
Plan and create lead magnets that capture demand


Write:


CTAs
Gated content copy
Thank-you pages
Follow-up flows
Collaborate with design and marketing teams to improve conversion rates
Research & Strategy


Conduct research on:


Target audiences
Competitors
Industry trends
Identify content gaps and growth opportunities
Develop strong content angles and inbound campaigns


Stay updated on:


SEO trends
AI search evolution
Content distribution strategies
Analytics & Performance


Monitor performance using:


Google Search Console (GSC)
Google Analytics 4 (GA4)
SEMrush / Ahrefs


Analyze:


Traffic
Engagement
Conversions
Optimize content based on data and outcomes (not vanity metrics)


Requirements


Proven experience in:
Inbound marketing
Content marketing or content writing
Strong understanding of:
SEO and search intent
Inbound funnels and lead generation
Ability to create high-value, conversion-focused content


Experience with:


GSC, GA4, SEMrush, Ahrefs (or similar tools)
Excellent written English communication and storytelling skills
Portfolio showcasing results-driven content or inbound work
Understanding of how AI is changing search and content discovery
Familiarity with social media as a distribution channel
Comfortable working remote during U.S. business hours


Nice to Have


Agency experience
Experience building or scaling lead magnets
Advanced knowledge of content distribution strategies
Deeper experience with AI-driven content optimization


Tools & Tech


Google Search Console (GSC)
Google Analytics 4 (GA4)
SEMrush / Ahrefs
Content and SEO tools
Social media platforms