As Key Account Manager, Advertising, you will serve as the primary liaison between our key account clients and internal teams, driving revenue growth through strategic advertising campaigns.
What you will be doing
Serve as the primary point of contact for Key Account Managers and clients for all matters related to Jumia Advertising Solutions (JAS)
Develop and maintain strong relationships with key clients, agencies, and internal KAMs to ensure continuous, recurring, and growing advertising business
Understand the local media landscape and proactively identify opportunities to impact media plans with new partners, formats, and innovative advertising solutions
Actively leverage your network of agencies, brands, and partners to promote adoption and usage of Jumia Advertising Solutions
Build and nurture strategic relationships with media agencies to drive revenue growth through agency-led campaigns and partnerships
Proactively lead client relationships by leveraging platform traffic and capabilities to drive clients' business and marketing objectives
Lead end-to-end campaign planning for key accounts, including receiving briefs from KAMs/clients, developing campaign strategies, and negotiating campaign terms and budgets
Source, execute, optimize, and evaluate all elements of each media campaign, serving as the campaign owner from strategy to execution in collaboration with the Ad Operations Team
Collaborate with cross-functional teams (Ad Operations, Creative, Analytics, Commercial Team, Sales) to develop clear business objectives, high-impact digital advertising programs, and measurement frameworks
Drive campaign performance by monitoring and optimizing key KPIs through daily campaign management and regular alignment with Ad Ops, KAMs, and clients
Set up all measurement metrics and KPIs for each campaign to ensure clear tracking and accountability
Use web analytics tools to analyze site traffic, user demographics, and campaign performance in support of online campaign proposals and client presentations
Analyze campaign data and provide actionable insights and recommendations to improve campaign effectiveness and client satisfaction
Prepare and present comprehensive campaign reports, findings, and performance results to Key Accounts and Client Executives
Provide quarterly key learnings reports with strategic recommendations for future campaign plans
Identify upselling and cross-selling opportunities within existing key accounts to maximize advertising revenue
Maximize revenue inflow from client accounts and attain monthly, quarterly, and annual sales targets related to your client account portfolio
Actively identify and pursue new advertising client accounts and agency partnerships to expand business reach
Conceptualize, verbalize, document, test, propose, and present new digital marketing revenue-generating opportunities
Act as a knowledgeable industry leader in online marketing, analytics, targeting, and digital advertising best practices
Stay updated on digital advertising trends, platform updates, and industry developments to provide strategic guidance to clients and agencies
Improve and share project management processes, standards, templates, and best practices both internally and with client teams
Manage multiple projects across cross-functional teams and with clients to ensure successful and timely delivery of advertising programs
What we are looking for
Bachelor's degree in Marketing, Advertising, Business, Commerce, or related field
Minimum of 6 years of experience in digital advertising, account management, or online marketing
Proven experience managing multi-channel online marketing campaigns with strong understanding of marketing KPIs and campaign budget management
Deep understanding of digital advertising platforms, ad formats, and performance metrics (CPM, CPC, CTR, ROAS, etc.)
Strong analytical skills with the ability to work with large datasets from multiple sources and translate data into actionable insights
Excellent relationship management skills with experience working across multiple stakeholders and cross-functional teams
Brand DNA sensitivity and understanding of brand positioning
Proficiency in data analysis tools
Experience in e-commerce or marketplace advertising is a strong advantage