Key Accounts Manager: Bloemfontein (Bloemfontein) at AVBOB South Africa

Description


We are searching for an individual to join the Business Development team as Key Accounts Manager in Bloemfontein. The Key Accounts Manager is responsible for developing, maintaining and monitoring a long-term relationship with the national and provincial strategic customers of the AVBOB Insurance and Funeral Service business.
You will be working for a company that is over 100 years old with strong values which are customer centric. In return for your services, you will be paid a competitive remuneration package. You will be working for an organization that values employee development and rewards excellent performance.
The Key Account Manager therefore identify strategic sources nationally. This individual negotiate, with the source's key contact/stakeholder/decision maker(s) access to its business and employees for the sales team, managed and overseen by the relevant area manager.


Development and execution of Marketing Plans


Develop the joint marketing plans in collaboration with the senior management of the strategic customer accounts.
Implement the joint marketing plan with the objective of increasing awareness of AVBOB's value proposition, penetration and usage of AVBOB products in the existing customer base, consequently growing market share in the strategic account.
Ensure the correct products and services are delivered to customers in a timely manner
Play an integral part in generating new sales that will turn into long lasting relationships


Implement a Customer Relationship Management (CRM) plan


Establish and maintain relationships with the relevant senior management at the strategic customer accounts, for both existing and new customers by driving the relevant Customer Relationship Management (CRM) plan for the strategic customer accounts.
Create cross-functional alignment internally, through to the management of key stakeholder at the strategic customer accounts.
Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics


Establish and maintain client relationships


Develop provincial strategic customer account plans (source marketing plans) and work closely in collaboration with the Provincial Management teams to actively drive the implementation of AVBOB plans with the strategic customer accounts.
Establish a strong network of business contacts and leverage the relationships to drive AVBOB's business agenda.
Serve as a link of communication between key customers and internal teams.
Resolve any issues and problems faced by customers and deal with complaints to maintain trust.


Client service


Conduct routine visits (hold regular structured meetings) with the key customers to discuss plans and business deliverables.
Be of service to be customer by being on call at all times to address customer queries (questions, concerns, etc.). Coordinate the involvement and garner the support of internal AVBOB structures to provide exceptional service to the customer.
Be the subject matter expert (knowledgeable) about AVBOB products and services, to accurately provide advice and excellent customer service.
Understand the principles of creating an excellent tailor-made customer experience for each of the customers.
Aggressively chase the opportunities and lead the execution of the state and high profile funerals to bring the brand promise to life, showcase the 'perfect funeral' brand experience and create the right brand image in the right context.


Business reporting


Providing comprehensive management reports on the implementation of the strategic account plans.
Conducts the periodical business reviews to identify strengths and weaknesses, evaluate operational effectiveness and ensure that the business goals/project milestones are met.
Monthly management reporting on conversion rate on new and existing sources of business.
Ensure that the marketing initiatives implemented adhere to the approved budgets and deliver on the required return on investment (ROI). Reduce customer acquisition costs.


Requirements

Minimum qualifications


Minimum post-matric qualification (minimum 3-year tertiary qualification) in Marketing and Sales, Business Management or a related field.
On-the-job training - abreast with the AVBOB product suite and products offered by competitors is an advantage.
Proficient in MS Office suite; working knowledge of project management; computer software and internet. General computer competencies.


Knowledge and experience


Minimum five (5) years business development and account management experience (within the Financial Services sector is advantageous).
Strong sales and account management background.
Customer Relationship Management (CRM) experience.
Client relationship management (customer service).
Team management and development.
Exceptional written and verbal communication skills (negotiation, presentation).
Tactical plan development and project management.
Budget management.
Excellent relationship building and networking skills (greater access to senior management and relevant decision-makers).
Work independently (accountable, self-starter and self-driven).
Highly organized and good time management skills (prioritisation).
Data analysis.
Business writing skills


Travel


The role involves extensive travel nationally.