Description
This role is where strategy meets execution, data meets creativity, and every click counts. If you thrive in a fast-paced digital environment and know your way around both B2B and B2C platforms, you might just be the one we've been searching for.
What You'll Be Doing
E-commerce Strategy, Sales & Growth
Develop and execute a robust e-commerce strategy aligned to business growth and brand ambitions
Identify and unlock new digital channels and opportunities to expand market reach
Align online pricing, campaigns, and promotions with broader sales and marketing strategies
Drive omni-channel integration for a seamless online and in-store experience
Own commercial plans and sales targets across e-commerce partners
Manage both B2B and B2C platforms across local and international markets
Negotiate commercial agreements, pricing structures, and promotional terms
Leverage SEO tools and techniques to boost visibility and performance
Collaborate with Finance on pricing optimisation and costing
Utilise data integration tools (including APIs) to extract and manage platform data
Platform & Product Management
Maintain accurate and compelling product listings across all platforms
Ensure alignment of product content with brand standards (descriptions, imagery, pricing, stock)
Coordinate online promotions, bundles, and product launches
Ensure smooth backend functionality, ERP integration, and stock visibility
Monitor category performance and implement corrective actions where needed
Digital Marketing & Customer Experience
Partner with Marketing to execute digital campaigns, email marketing, and social media initiatives
Support influencer and affiliate campaigns to drive engagement and conversion
Optimise the customer journey with best-in-class UX/UI and navigation
Manage CRM platforms to enhance customer retention and loyalty
Ensure consistent brand tone, storytelling, and visual identity across all channels
Customer Service & Relationship Management
Oversee prompt, professional handling of customer queries and returns
Coordinate order fulfilment, delivery tracking, and post-sale support with Logistics
Maintain high service levels through collaboration with support teams
Build and nurture strong relationships with platform partners and stakeholders
Analytics, Reporting & Insights
Compile and present regular performance reports (daily, weekly, monthly)
Monitor key metrics via Google Analytics, Looker Studio, and BI tools
Analyse sales and traffic data to identify trends, risks, and opportunities
Provide actionable insights to optimise product and category performance
Maintain omni-channel dashboards and scorecards
Budget, Pricing & Campaign Execution
Support the development and management of e-commerce budgets
Track ROI on campaigns, promotions, and paid media
Work with Marketing and Finance on rate cards and promotional spend
Maintain budget reconciliations across campaigns and platforms
Collaboration & Continuous Improvement
Work cross-functionally with Sales, Marketing, Supply Chain, and IT
Partner with agencies and external stakeholders to deliver premium online experiences
Identify and implement new tools, technologies, and processes
Stay ahead of digital trends, competitor activity, and pet industry innovations
Requirements
What You'll Bring
Diploma in E-commerce, Sales, Marketing or Business Management (NQF Level 6)
Bachelor's Degree in E-commerce, Marketing or Business Management (NQF Level 7) will score you extra points
5+ years in e-commerce, online sales, or digital marketing (experience in RSA, EU & US will earn you extra point)
3+ years working with CRM systems, analytics tools (Google Analytics, Looker Studio), and ERP integrations
Proven track record in managing and growing online sales channels
Exposure to international e-commerce platforms (advantageous)
Experience working with distributors or retail partners in online environments (advantageous)
Understanding of cross-border e-commerce requirements (advantageous)
Strong management and organisational capability
Proficiency in ERP systems and MS Office
Excellent communication and interpersonal skills
Collaborative and solutions-oriented approach