Key Accounts Managers (Modern Trade) at Mini Group

Position Summary

Reporting to the Head of Sales / Modern Trade Manager / Commercial Director, the Key Accounts Manager will be responsible for managing strategic retail accounts including supermarkets, minimarts, convenience stores, and HoReCa outlets. The role focuses on ensuring optimal product availability, strong retail visibility, disciplined order management, and sustainable sales growth across assigned accounts.

Key Duties & Responsibilities

Key Accounts Management


Manage and grow relationships with national supermarket chains and regional retail outlets, ensuring account retention and long-term commercial partnerships.


Sales Growth & Distribution Expansion


Identify and onboard new Modern Trade outlets within assigned territories to drive market penetration and revenue growth.


Retail Execution & Merchandising Leadership


Lead and supervise Sales Representatives and Merchandisers to ensure strong in-store execution, shelf visibility, and brand presence.


Order Management & Planning Alignment


Ensure timely and accurate order capture to support production and warehouse planning, maintaining optimal stock levels.


Market Returns & Operational Discipline


Monitor product returns, reduce wastage, track GRNs, and resolve delivery discrepancies to maintain operational efficiency.


Reporting & Performance Monitoring


Prepare performance reports and provide actionable commercial insights to management to support strategic decisions.


Qualifications & Experience


5 - 8 years' experience in FMCG sales or Modern Trade account management
Proven experience managing supermarket chains and large retail accounts
Strong understanding of merchandising and trade marketing
Demonstrated ability to drive distribution expansion and revenue growth


Key Skills & Competencies


Strong negotiation and relationship management skills; commercial and analytical thinking; ability to lead field teams; operational discipline; data-driven decision-making; strong communication and stakeholder management skills.