L'Oreal SSA_ Marketing CO-ordination Manager Garnier SSA at L'Oréal

KEY JOB ACCOUNTABILITIES


Support and execute the zone's brand strategy by translating zone priorities into actionable marketing plans; drive portfolio activation and country enablement to deliver brand growth and a consistent consumer experience across the zone.
Support the development of the zone's 3-year marketing plan under the guidance of the Brand Business Leader; contribute to portfolio prioritisation across new launches, pillar product renewals and core catalogue animation
Collect and synthesise consumer and market insights from countries; consolidate findings into clear, actionable recommendations to inform zone and DMI decisions
Coordinate and track the end-to-end delivery of international launches at zone level, ensuring timelines, deadlines and brand guidelines are respected across all markets
Prepare and adapt marketing mix materials (IMC/360/Digital/Retail) to ensure zone-level relevance; support countries in localising communication assets (artwork, imagery, digital, point of sale)
Animate the countries on a day-to-day basis, serving as the primary operational contact point; equip local teams with the right tools, toolkits and angle of attack to bring brand experiences to life
Monitor core catalogue performance and pillar product animation across markets; flag deviations and propose corrective actions to the Brand Business Leader
Contribute to budget tracking and investment follow-up across the zone portfolio, supporting accurate forecasting and spend allocation
Prepare presentations and reporting materials for zone and top management meetings; ensure messaging is clear, structured and aligned with zone priorities
Share zone and country best practices to strengthen marketing capability and consistency across the zone
Support the development of junior team members and contribute to a collaborative, high-performance team environment


Specific to Selective Divisions:


Support brand patrimony stewardship by ensuring all zone activations are aligned with the brand's sense of purpose and identity guidelines
Assist in the coordination of B-to-B activations in partnership with retail and education teams
Review and validate compliance of marketing materials (artwork, imagery, digital, point of sale, education materials) ahead of country deployment


Specific to CPD:


Support local adaptation of communication materials (artwork, advertising materials) for country use
Contribute to media and promotional plan inputs; assist in the coordination of market research initiatives across the zone


PROFESSIONAL & TECHNICAL COMPETENCIES

MARKET & CONSUMER INSIGHT


Identifies market drivers and emerging consumer trends
Translates trend data and consumer knowledge into actionable, meaningful insights


BRAND DEVELOPMENT


Understands and applies brand strategy fundamentals
Supports the development of integrated campaigns that resonate locally
Builds retail and shopper awareness into activation planning


ACTIVATION EXCELLENCE


Delivers marketing activations with rigour, agility and attention to detail
Manages multiple projects simultaneously across complex, multi-market environments
Integrates sustainable and business-conscious thinking into daily work


COLLABORATIVE LEADERSHIP


Builds strong relationships with country teams, zone functions and partner agencies
Shares tools, learnings and best practices to uplift marketing capability across the zone


L'ORÉAL COMPETENCIES


INNOVATOR
STRATEGIST
PEOPLE DEVELOPER
INTEGRATOR
ENTREPRENEUR