L’Oréal - E-Commerce Manager – Dermatological Beauty Division (LDB) at L'Oréal

Job Purpose:


As a strategic partner to the Divisional GM, you will define and lead the 360-degree e-commerce roadmap. You are responsible for accelerating online market share and driving sustainable, profitable growth across pure-players (e.g., Takealot, Superbalist, Dermastore), brick-and-click retailers, and emerging social commerce channels. You will ensure that the LDB "Medical DNA"—rooted in efficacy and trust—is seamlessly translated into a premium digital consumer journey.


Key Responsibilities

Strategic Growth & P&L Ownership


Visionary Roadmap: Develop and execute the annual and multi-year e-commerce strategy aligned with LDB's global and local business objectives.
Financial Stewardship: Full P&L accountability for the e-commerce channel. You will optimize the "bottom line" by balancing aggressive top-line growth with rigorous ROI/ROAS management.
Negotiation Excellence: Lead high-level commercial negotiations with key e-retail partners, securing optimal trading terms, "gold-standard" visibility, and exclusive promo calendars.


The "Perfect Store" & Digital Merchandising


Dermatological Excellence: Ensure our digital presence reflects the clinical authority of our brands. You will oversee the deployment of high-quality, science-based assets that educate the consumer.
UX & Conversion: Audit and optimize the "Digital Shelf" (Search ranking, Brand Rooms, A+ Content) to ensure a frictionless path to purchase.
Catalog Strategy: Manage the digital portfolio, ensuring a balance between "hero" clinical products and e-commerce-exclusive bundles or trial kits.


Performance Marketing & Precision Traffic


Full-Funnel Optimization: Partner with Media and Brand teams to drive high-intent traffic via SEO, SEM, and Social Commerce.
CRM & Loyalty: Leverage data to increase Lifetime Value (LTV) through personalized retargeting


Operations & Supply Chain Integration


Forecasting Accuracy: Work hand-in-hand with Supply Chain and Demand Planning to ensure stock availability, specifically for high-velocity e-retail events (Black Friday, Payday cycles).
Agile Fulfillment: Monitor retailer delivery performance and customer feedback to ensure the last-mile experience matches L'Oréal's premium standards.


Data Intelligence & Actionable Reporting


KPI Command: Track and present weekly performance dashboards (Traffic, Conversion Rate, AOV, Bounce Rate) to the Divisional GM.
Market Intelligence: Stay ahead of the curve by monitoring competitor moves in the "Beauty Tech" and "Med-Retail" space.


Required Skills & Experience

Education & Experience:


Academic Background: Degree in Business, Marketing, or Digital Systems.
Professional Track Record: 8+ years of experience in E-Commerce. Experience in Pharmaceuticals, Dermo cosmetics, or Premium Retail is highly preferred.
Proven Success: A history of scaling e-retail accounts and managing significant performance marketing budgets.


Technical Competencies:


Data Mastery: Advanced proficiency in Google Analytics (GA4), Looker Studio, or PowerBI.
Platform Expertise: Familiarity with CMS platforms and the back-end mechanics of major e-retailers (Takealot, etc.).
Search & Social: Deep understanding of the algorithms governing SEO/SEM and Social Media conversion.
Medical Sensitivity: The unique ability to translate complex clinical claims into compelling, compliant, and consumer-friendly digital content.


Soft Skills (The L'Oréal DNA):


Entrepreneurial Spirit: You operate with a "test and learn" mindset, moving with the speed of a start-up while leveraging the resources of a global leader.
Analytical Rigor: You don't just report data; you tell a story and provide a strategic "why" behind every number.
Strategic Collaboration: A bridge-builder who can align Marketing, Sales, IT, and Finance toward a unified digital goal.
Consumer Centricity: An obsession with the end-user (the patient), ensuring they receive the right product and the right advice at the right time.