Purpose Statement
To deliver business and client value, and enhance client engagement though:
Executing the Client Engagement strategy
Managing the development and implementation of client engagement campaigns, programmes and prompts across the client engagement life cycle.
Contributing subject matter insights towards the improvement of client engagement strategies.
Experience
MINIMUM:
Principles of brand marketing
Data analysis, client profiling and segmentation
CRM Systems and technology
Digital marketing and e-commerce
Strategic marketing management
Campaign management
General business/commerce know how
People management principles and practices
Internal and external communication methods and practices
Stakeholder management principles and practices
IDEAL:
5+ years marketing experience in a large, complex and client focussed organisation
Proven experience in delivering and executing CRM strategies, systems and data
Previous experience in managing a team
Qualifications (Minimum)
Bachelor's Degree in Marketing or Business Management
Qualifications (Ideal or Preferred)
A relevant post-graduate qualification in Marketing or Business Management
Knowledge
MINIMUM:
Principles of brand marketing
Data analysis, client profiling and segmentation
CRM Systems and technology
Digital marketing and e-commerce
Strategic marketing management
Campaign management
General business/commerce know how
People management principles and practices
Internal and external communication methods and practices
Stakeholder management principles and practices
IDEAL:
Capitec environment and products.
Skills
Problem solving skills
Decision making skills
Communications Skills
Management skills
Computer Literacy (MS Word, MS Excel, MS Outlook)
Conditions of Employment
Clear criminal and credit record