Manager - Conventional Media at MTN Nigeria

Division: Marketing

Mission:


To develop and execute a comprehensive media strategy for MTN Nigeria's Above-the-Line (ATL) media portfolio, encompassing TV, Radio, Print, and Outdoor channels.
To provide expert media direction for all ATL advertising initiatives, ensuring seamless alignment with business objectives, policies, and brand guidelines.


Description:


Develop a work implementation plan, ensuring it is in alignment with the media strategy and plan of the segment.
Prioritize tasks and deliver on all assignments within set timelines
Maintain and build brand strength through advertising, media, and any other marketing means, managing relationships with key media agencies/partners daily.
Develop and implement a comprehensive annual media strategy aligned with MTN's business objectives.
Design and execute media strategies for various MTN business functions, coordinating implementation and monitoring progress.
Actively guide and influence the development of brand communication plans.
Optimally manage media budgets to ensure the actualization of the best value for money, and mitigate against hike in media rates due to inflation.
Ensure effective and efficient media planning and deployment to drive impact that will grossly support in the achievement of Revenue target, both for short and long term.
Foster strong relationships with internal and external stakeholders, ensuring seamless media campaign execution and business objective achievement.
Take appropriate measures to ensure business policies and processes are strictly adhere to within the governance framework to minimize exposure and risk.
Lead media negotiations in collaboration with our media agency to freeze rates, acquire more discounts and mitigate against inflation.
Provide training, coaching, and guidance to team members to enhance their skills and optimize work output.
Guide teams and stakeholders on media briefing to ensure proper briefing best practices to ensure effective delivery on business and campaign objectives.
Ensure team members and agencies leverage media planning tools (e.g., MPS, AMPS, Diaries, Digital Media tools) to optimize media planning and buying.
Manage MTN's business relationships with the media agency, ensuring effective collaboration and partnership.


Education:


First degree in any related field
An MBA is desirable


Experience:

6 - 13 years' experience which includes:


Minimum of 6 years of experience in Marketing and Media discipline
Experience in coordination and process improvement
Customer support and understanding of the consumer segment
Experience in Telecommunications Industry
Familiar with Microsoft tools, inclusive of Excel, PowerPoint, Teams, Word, and Adobe.