Job ID: 7103
Mission
Responsible for implementation of Customer Value Management Strategy. (CVM - Value Proposition E2E Management)
Description
Provide input and support into defining business requirements for key customer value management (CVM) capability development projects, including campaign management & measurement systems, channel capabilities and integration.
Support the creation of offers and the growth of the offer catalog.
Ensure the timely execution of campaign initiatives.
Ensure that all CVM systems and channels are operating seamlessly.
Enable the seamless integration of new and existing systems.
Support the creation of outbound and inbound marketing frameworks.
Develop and maintain relationships with vendor partners to provide support for outsourced applications.
Drive the implementation of outbound and inbound marketing frameworks.
Assist with the definition and build of the customer decisioning logic/rules.
Manage the campaigns for outbound and inbound customer contact activity, based on the customer contact plan and requirements from Customer value management Base Marketing teams.
Ensure the effective management of the customer decisioning logic/rules
Manage the post-activity reports and in-depth performance evaluation to determine how existing decision-making rules can be enhanced to drive increased business benefits
Manage contact management activities and implement customer contact rules and ensure compliance within MTN
Implement customer contact policies and plans in line with MTN consumer strategies and measure effects and report results to related departments.
Education
First degree in any relevant discipline
Industry certification(s) and/or post-graduate/professional qualification(s) in a related field (an added advantage).
Experience
6 - 13 years' experience which includes:
Manager track record of at least 1 year or above
3-5 years of customer value/lifecycle management experience in general terms
Out of which 3 years' experience in Telecoms (CVM/ IT teams)
Good knowledge/experience of product development and offer creation
Proven strong leadership skills to manage changes and critical issues in a highly dynamic environment
Good knowledge/experience of managing IT related systems
Good knowledge/experience of developing and managing targeted CVM value propositions for the identified opportunities and risks
Good knowledge/experience of analyzing the outputs of the activities managed and its development across time to meet the pre-set targets.