CORE POSITION OUTCOMES:
This position has the overall responsibilities of:
Lead student recruitment and retention efforts through targeted marketing and admissions strategies. Achieve annual enrolment and retention targets.
Enhance brand visibility by ensuring consistent marketing content, school presence, and reputation across all media and community engagement platforms. Achieve digital engagement and outreach targets.
Deliver exceptional customer experience for prospective and current families. Maintain a 95% parent satisfaction score across admissions and communication touchpoints.
Ensure efficient admissions operations through accurate data management, reporting, and compliance with institutional policies. Maintain 100% data accuracy in the admissions database.
Support school leadership in stakeholder communication by providing timely, professional, and aligned messaging that strengthens the school's public image.
SPECIFIC JOB RESPONSIBILITIES:
The Marketing & Admissions Administrative Officer is responsible and accountable for the following key job elements:
Implement the school's marketing and communication plan under the direction of the Principal, ensuring alignment with institutional strategy.
Coordinate marketing events including open days, exhibitions, community initiatives, and school tours, ensuring professional presentation and follow-up.
Manage and update the school's digital and social media platforms, tracking engagement and responding to inquiries in a timely manner.
Oversee the production, inventory, and distribution of marketing materials, including brochures, branded items, and digital content.
Administer the admissions process as guided by the principal from inquiry to enrolment ensuring efficiency, professionalism, and a positive family experience.
Serve as the first point of contact for all admissions-related inquiries via phone, email, and in person, providing accurate and engaging information.
Maintain and update the admissions database, prepare offer letters, and generate enrolment reports for management decision-making.
Support the design of dashboards and reports that track marketing campaigns, conversion rates, and enrolment trends.
Collaborate with academic and administrative teams to facilitate new student onboarding and orientation.
Uphold high standards of customer service, confidentiality, and professionalism in all external and internal interactions.
Support the Principal in coordinating meetings, reports, and internal communications related to marketing and admissions activities.
Contribute to the continuous improvement of marketing processes, community outreach, and customer engagement systems.
REPORTING & CORRESPONSAL RELATIONSHIPS:
This position reports to the Principal and works closely with the Principal to ensure the successful execution of marketing and admissions initiatives. Maintains effective working relationships with teachers, administrators, and support staff.
EDUCATION & COLLATERAL REQUIREMENTS:
Bachelor's degree in marketing, Business Administration, Communication, or a related field from an accredited institution. Digital marketing or customer relationship management (CRM) certification is an added advantage.
At least three (3) years' proven experience in marketing coordination, admissions, or administrative support within an educational or service organization.
Excellent interpersonal, communication, and negotiation skills for engaging internal and external stakeholders.
Strong analytical and problem-solving abilities, with a data-driven approach to decision-making.
Strong organizational skills with meticulous attention to detail.
Resilient and composed under pressure, with professionalism, integrity, and sound judgment.
Proficient in Microsoft Office, digital and social media platforms; CRM or admissions systems.