About the Role
Churchgate Group is looking for a commercially-minded Marketing & Communications Lead to drive measurable business outcomes for World Trade Center Abuja.
This is not a pure social media, content, or awareness-driven role. It is a commercial marketing leadership role for someone who can translate marketing investment into lease inquiries, membership sign-ups, partnership deals, and pipeline contribution.
You will be expected to think in ROAS, CAC, and lead generation - not just impressions and engagement. You will be frustrated when marketing cannot be tied to revenue. You will take pride in building systems that consistently deliver commercial growth.
What You Will Do
You will own the end-to-end marketing strategy for WTC Abuja, with selective support across the broader Churchgate Group where required.
Strategic Marketing & Brand Leadership
Develop and execute comprehensive marketing strategy for WTC Abuja
Elevate brand positioning to align with global real estate and trade service standards
Lead annual marketing planning, budgeting, and performance reviews
Ensure consistent brand messaging across all WTC Abuja touchpoints
Digital Marketing & Performance Management
Oversee campaigns across Meta, Google, LinkedIn, and programmatic channels
Build data-driven digital funnels for lead generation, membership acquisition, leasing, and events
Manage website optimization, SEO/SEM performance, analytics, and content architecture
Drive marketing automation using CRM platforms
Design dashboards for real-time measurement of CAC, ROAS, pipeline contribution, and digital performance indicators
Traditional & Corporate Marketing
Lead development of brochures, print ads, outdoor campaigns, corporate communications, and event marketing
Partner with media agencies and vendors for ATL and BTL campaigns
Oversee corporate collateral including investment/pitch decks and executive-level presentations
Content, Communications & PR
Own content strategy across social, digital, print, events, and stakeholder communications
Manage press engagement, talking points, crisis communications, and brand reputation
Drive storytelling that reinforces WTC Abuja's premium positioning
Customer & Market Intelligence
Conduct market research, competitive analysis, and customer segmentation
Translate insights into actionable recommendations for sales and executive leadership
Monitor industry trends (real estate, memberships, trade services, events) to ensure competitiveness
Sales Enablement
Work closely with Sales, Trade Services, and Operations to ensure marketing directly supports commercial objectives
Develop toolkits and campaigns that drive measurable revenue outcomes
Train internal teams on brand standards, lead management, and campaign execution where required
Events & Partnerships
Lead planning and execution of high-impact corporate events, trade delegations, business mixers, and industry conferences
Build and manage partnerships with embassies, chambers of commerce, global trade bodies, and investment agencies
Strengthen WTC Abuja's positioning within global trade and business ecosystems
Team Leadership & Vendor Management
Manage internal marketing staff and external vendors including designers, media agencies, digital consultants, and event partners
Ensure timely, high-quality delivery across all marketing outputs
Negotiate vendor contracts and monitor performance against agreed deliverables
What Success Looks Like
Success in this role will be measured by real commercial outcomes, including:
Lead generation - Qualified leads for leasing, memberships, and events
Pipeline contribution - Marketing-sourced revenue pipeline
Leasing/sales support - Marketing campaigns that directly support sales
Membership growth - Measurable increase in WTC membership sign-ups
Partnerships - New strategic partnerships with embassies, chambers, and trade bodies
Brand positioning - WTC Abuja as the premier destination in Nigeria
Business visibility - Increased market share of voice
ROAS & CAC - Return on ad spend and customer acquisition cost within targets
What We Are Looking For
We are looking for a commercial marketing manager, not a social media manager.
The right candidate will likely have:
7 - 12 years of marketing experience across both digital and traditional channels
Proven track record of multi-channel campaigns with measurable commercial outcomes
Strong digital marketing depth - Meta, Google, LinkedIn, programmatic, SEO/SEM, CRM automation
Experience interacting with C-suite executives
Ability to step in for the VP where required - confident engaging internal and external stakeholders
Professional maturity and leadership presence
Structured execution capability - plans, budgets, dashboards, reporting
Bachelor's degree in Marketing, Business, Communications, or a related field
Preferred Background (Bonus Points)
Real estate, hospitality, memberships, retail, finance, or high-end service industries
Multinational organisation exposure
B2B or enterprise marketing experience
Premium or luxury brand experience
Familiarity with global trade ecosystems and business councils.
Why Join Churchgate
This is an opportunity to lead marketing for one of Nigeria's most iconic developments - World Trade Center Abuja. You will have the chance to build a commercial marketing engine that directly impacts revenue, work directly with leadership, and see your campaigns drive measurable business growth.