Marketing & Communications Manager

Ifean Health is committed to improving access to quality healthcare through innovative, patient-centered solutions. We are building a trusted healthcare brand and are looking for a strategic and creative Marketing & Communications Manager to help drive our growth, strengthen our brand, and communicate our value effectively to our target audience. The Role The Marketing & Communications Manager will lead the development and execution of Ifean Health's marketing and communications strategy. The successful candidate will combine strategic thinking, creativity, strong communication skills, and data-driven decision-making to increase brand awareness, customer engagement, and business growth. You will work closely with leadership and cross-functional teams to ensure that our brand, campaigns, digital presence, and communications consistently reflect Ifean Health's mission and values. Key Responsibilities Marketing Strategy & Growth Develop and implement comprehensive marketing strategies aligned with Ifean Health's business objectives. Plan and execute campaigns to increase brand awareness, customer acquisition, engagement, and retention. Identify new marketing opportunities, channels, partnerships, and growth initiatives. Conduct market and competitor research to identify trends and opportunities. Develop and manage the marketing calendar, campaigns, and budgets. Track marketing performance and use data and insights to improve campaign effectiveness. Brand & Communications Develop and maintain a strong, consistent Ifean Health brand across all communication channels. Lead internal and external communications initiatives. Develop compelling messaging and content that clearly communicates Ifean Health's services, value proposition, and impact. Manage corporate communications, announcements, press materials, newsletters, and other brand communications. Ensure all communications are professional, accurate, engaging, and aligned with healthcare communication standards. Digital & Social Media Develop and oversee the company's social media strategy and content calendar. Manage content across platforms such as Instagram, LinkedIn, Facebook, TikTok, and the company website. Work with designers, content creators, and other team members to produce high-quality visual and written content. Monitor social media performance, audience engagement, and emerging trends. Support digital advertising and lead-generation campaigns. Content & Campaign Management Develop campaigns for healthcare services, products, events, partnerships, and awareness initiatives. Create and review marketing materials, presentations, brochures, email campaigns, and other promotional content. Coordinate with external vendors, agencies, influencers, media partners, and creative professionals when required. Ensure campaigns are delivered on time and within budget. Partnerships & Public Relations Identify and develop strategic marketing and communications partnerships. Support PR activities and media relations to increase Ifean Health's visibility and credibility. Represent the company at selected events, conferences, and industry engagements. Build relationships with relevant healthcare, corporate, community, and media stakeholders. Analytics & Reporting Establish and monitor key marketing KPIs. Prepare regular reports on campaign performance, digital growth, customer engagement, and marketing ROI. Use data and customer insights to make informed marketing decisions. Continuously test and optimize campaigns and communication strategies. Requirements Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field. 3 - 5 years of relevant experience in marketing, communications, brand management, or a related role. Proven experience developing and executing successful marketing campaigns. Strong knowledge of digital marketing, social media, content marketing, and brand management. Excellent written and verbal communication skills. Strong project management and organizational abilities. Ability to work with designers, content creators, agencies, and other creative professionals. Strong analytical and problem-solving skills. Ability to manage multiple priorities and work in a fast-paced environment. Strong understanding of the Nigerian market is an advantage. Preferred Experience Experience with digital advertising platforms such as Meta Ads and Google Ads. Familiarity with CRM, email marketing, analytics, and marketing automation tools. Experience managing PR, media, influencer, or partnership campaigns. Basic understanding of SEO and website analytics. Experience working in a startup or growth-stage company. What We Offer Competitive salary and benefits. Opportunity to work in an innovative healthcare environment. Opportunity to shape and grow a healthcare brand. Collaborative and dynamic work culture. Professional development and career growth opportunities.