Role Summary (FinTech experience is mandatory):
The Marketing & Public Relations Manager is responsible for leading the organisation's brand positioning, growth marketing, public relations, and stakeholder communications in a highly regulated FinTech environment. The role combines customer acquisition and brand growth with reputation management, regulatory communications, and media engagement, ensuring that all marketing, media, and public-facing communications are accurate, compliant, transparent, and trust-enhancing. The role is critical to positioning the organisation as a credible, compliant, and innovative financial institution while driving user adoption, market visibility, and long-term brand equity—without breaching CBN, SEC, FCA, PCI-DSS, or consumer protection rules. FinTech experience is mandatory.
Core Responsibilities:
Brand, Trust & Market Positioning
Position the organisation as a trusted, compliant, and credible FinTech brand.
Own and protect the corporate brand narrative across marketing, media, investor, and public platforms.
Ensure no misleading claims on returns, pricing, fees, performance, or financial outcomes.
Align all messaging with regulatory conduct expectations and ethical marketing standards.
Growth Marketing & Customer Acquisition
Design and execute compliant growth marketing strategies across digital and traditional channels.
Drive customer acquisition, retention, and engagement while maintaining strict regulatory adherence.
Oversee approval workflows for all marketing campaigns, advertisements, and financial promotions, including FCA-aligned sign-off processes.
Monitor performance metrics (CAC, LTV, ROI) and optimise spend responsibly.
Product Launches & Go-to-Market Communications
Lead go-to-market strategies for new products and features.
Embed required risk disclosures, disclaimers, and regulatory approvals into all launch communications.
Coordinate closely with Legal, Compliance, Risk, and Operations teams prior to public release.
Ensure launch materials are audit-ready and regulator-defensible.
Public Relations & Media Management
Lead all media relations, press engagement, and public communications.
Build and maintain strong relationships with Tier-1 media, industry bodies, regulators, investors, and public institutions.
Oversee press releases, interviews, thought-leadership content, and executive visibility.
Prepare senior leadership for media engagements and public appearances.
Ensure media exposure does not breach disclosure, confidentiality, or promotional rules.
Regulatory, Investor & Stakeholder Communications
Lead communications with regulators, investors, government bodies, and institutional stakeholders.
Align external narratives with CBN, SEC, FCA, and international conduct standards.
Maintain approved spokesperson lists and messaging frameworks.
Support regulatory engagement and public-sector communications where required.
Crisis, Issues & Reputation Management
Lead crisis-communication planning and execution (e.g. data breaches, service outages, regulatory incidents).
Coordinate incident communications aligned with PCI-DSS breach protocols and regulator notification timelines.
Monitor public sentiment, media coverage, and reputational risk indicators.
Act as custodian of corporate reputation during sensitive or high-risk events.
Governance, Controls & Compliance
Maintain marketing and communications audit trails, content approval logs, and version control.
Ensure agencies and vendors operate under compliance-embedded contracts.
Support internal audits and regulatory reviews relating to marketing and communications.
Enforce governance over all public-facing communications.
Performance Scorecard (Weighting)
Brand, Reputation & Trust Management - 30%
Customer Acquisition & Market Growth - 25%
Regulatory-Compliant Communications - 25%
Crisis Preparedness & Response - 10%
Team, Agency & Budget Management - 10%
Qualifications & Experience
Bachelor's degree in Marketing, Communications, Business, Journalism, or related field.
5 - 10 years' experience in FinTech, financial services, technology, or other regulated industries.
Proven experience scaling brands in trust-sensitive and regulated environments.
Strong background in digital marketing, analytics, media relations, and corporate communications.
Demonstrated experience engaging regulators, senior executives, investors, and public institutions.
Key Competencies
Regulatory-aware marketing and communications
Brand strategy and narrative control
Media, investor, and stakeholder engagement
Crisis communications and reputation protection
Data-driven growth marketing
Executive presence, discretion, and judgment