A dynamic and innovative company based in Muizenberg, Cape Town is looking for a creative and proactive Marketing Assistant to join their team.
The successful candidate will assist with marketing campaigns, digital content, brand awareness initiatives, and day-to-day marketing activities while using creative thinking, strong organisational skills, and emerging technologies, including AI, to drive engagement and growth.
Key Responsibilities:
Digital Content & Social Media:
Plan, create, schedule and publish content across multiple social media platforms.
Assist in developing monthly content calendars.
Create engaging captions, graphics and short-form video content (Reels/Shorts).
Monitor community engagement and respond to comments and messages where appropriate.
Track social media performance and identify opportunities for improvement.
Research industry trends, competitor activity and content ideas.
Ensure all content aligns with each brand's identity and guidelines.
Digital Marketing & Campaign Execution:
Assist with the planning and execution of marketing campaigns and product launches.
Coordinate campaign activities to ensure projects are delivered on time.
Update website content, banners and promotional material.
Assist with email marketing campaigns and newsletters.
Support basic SEO initiatives.
Monitor campaign performance and prepare basic reports.
Events & Exhibitions:
Assist with the planning and coordination of exhibitions, trade shows, retail activations and company events.
Organise marketing materials, promotional products and event logistics.
Liaise with suppliers, printers and venues.
Capture photos and video content during events for use across digital channels.
Marketing Operations:
Coordinate the production of catalogues, brochures, flyers, presentations and other marketing collateral.
Maintain organised marketing asset libraries and version control.
Assist with supplier quotations, purchase orders and general marketing administration.
Maintain marketing databases and contact lists.
AI & Marketing Technology:
Use AI tools to assist with content creation, research, campaign ideation and workflow efficiency.
Apply sound judgement to review, edit and fact-check AI-generated content before publication.
Stay up to date with emerging AI and digital marketing technologies.
Requirements:
Diploma or Degree in Marketing, Communications, Digital Marketing or a related field.
2 - 4 years' experience in a marketing or digital marketing role.
Strong understanding of social media platforms and content creation.
Strong written communication and copywriting skills.
Experience using Canva to create marketing content.
Basic photography and video editing skills.
Strong organisational and project coordination skills.
Proficiency in Microsoft Office.
Comfortable using AI tools such as ChatGPT, Claude, Gemini or similar to improve productivity.
Highly organised with excellent attention to detail.
Creative with a passion for marketing and content creation.
Proactive and able to take initiative.
Strong time management and the ability to manage multiple projects simultaneously.
Positive attitude and willingness to learn.
Excellent communication and interpersonal skills.
Team player who is adaptable and thrives in a fast-paced environment.
Advantageous:
Experience with Meta Business Suite.
Experience with WordPress or another CMS.
Email marketing platform experience (e.g. Mailchimp or similar).
Basic understanding of SEO and Google Analytics.
Experience supporting exhibitions or trade shows.