Key Responsibilities
Marketing & Field Activation Support
Support planning and execution of field marketing campaigns, demonstrations, roadshows, and activation activities
Assist in coordinating farmer trainings, agrovet engagements, exhibitions, and promotional events
Support distribution and tracking of branding and marketing materials
Assist in setting up branding and visibility materials during activations and events
Conduct market visits to gather customer feedback, competitor insights, pricing trends, and market intelligence
Build and maintain relationships with distributors, agrovets, retailers, and field partners
Maintain records of activation schedules, attendance, and marketing inventory
Data Collection & Reporting
Collect field activation data and customer feedback
Compile daily, weekly, and monthly activity reports
Support analysis of campaign performance and market response
Maintain organized databases for field activities, contacts, and reports
Track branding visibility and promotional execution across assigned regions
Support use and updating of CRM and reporting tools
Digital & IT Support
Provide basic IT and digital support to the marketing team
Support management of digital reporting tools, shared drives, and marketing documentation
Maintain organized digital filing systems, backups, and campaign records
Assist with basic software and hardware troubleshooting before escalation to IT support providers
Qualifications & Requirements
Diploma or Degree in Marketing, Agribusiness, Business Administration, Communications, Information Technology, or a related field
Basic understanding of marketing principles and field activation activities
Interest in agriculture, rural marketing, and agribusiness engagement
Basic IT proficiency including Microsoft Office Suite, Excel, PowerPoint, internet usage, and digital reporting tools
Strong communication and interpersonal skills
Good organizational and multitasking abilities
Willingness to travel and participate in field activities across different regions
Ability to work independently and collaboratively within a team