About Our Client
YPPeople is recruiting on behalf of our client, Yellow Pages Kenya. YPPeople is a leading HR and manpower outsourcing agency with a strong presence in Kenya, Cape Verde, and Mozambique, delivering tailored solutions for telcos, construction, utilities, and retail, supported by a dynamic, multicultural team.
Yellow Pages Kenya is a Yellow Pages book publisher and digital agency with a presence in Angola, Kenya, Cape Verde, Tanzania, Sao Tome e Principe, and Mozambique. As they continue to expand their digital and publishing presence, they are seeking a Marketing Assistant Manager to drive marketing initiatives and support business growth.
Key Responsibilities
Support and execute a mix of digital and traditional marketing strategies (SEO, social media, content creation, campaign management)
Drive social media engagement and manage analytics to optimize campaigns
Collaborate on product development and new service launches
Manage partnerships and coordinate with external vendors and agencies
Organize and support PR activities, including expos and industry events
Maintain and utilize CRM tools for campaign tracking and client engagement
Work closely with marketing peers across multiple African countries
Prepare marketing reports and present insights to the leadership team
Qualifications & Experience
Bachelor's degree in Marketing, Communications, Business, or related field
3+ years' experience in a marketing role (general marketing experience is sufficient)
Strong skills in social media engagement and analytics
Experience using CRM tools for marketing campaigns
Excellent written and verbal communication in English
Ability to work independently while collaborating in a multicultural team
Creative, detail-oriented, and results-driven