About the role
The Marketing Associate will be responsible for driving store-level sales growth through effective local marketing execution, corporate sales development, and brand activation initiatives.
The role focuses on ensuring strong brand visibility, generating new business opportunities, executing campaigns on time, and supporting store operations to enhance customer experience and revenue performance.
Prime responsibilities and duties
Develop and execute local store marketing plans aligned to revenue targets
Generate and convert B2B leads into corporate and bulk sales opportunities
Drive revenue growth through corporate accounts, events, and institutional clients
Execute in-store branding, activations, and promotional campaigns
Ensure timely execution of marketing campaigns and activations across stores
Conduct market visits to monitor performance and gather competitive insights
Support stores during peak hours and gather real-time customer feedback
Collaborate closely with operations and regional teams for execution alignment
Track and report sales performance, campaign impact, and lead conversion metrics
Ensure adherence to brand standards and compliance across all touchpoints
The Person
Bachelor's Degree in Marketing or related field
4 -5 years' experience in marketing, sales, or QSR/FMCG industry •
Experience in B2B sales, events, or field marketing is an added advantage
Key Competencies
Campaign execution planning
Basic Content collection and creation
Branding & collateral management
Event coordination & on ground activation
Communication & interpersonal skills
Vendor & agency management
Budget management & cost control
Reporting & documentation
Project management
Creativity & problem solving
Stakeholder coordination
Time management & multitasking
Understanding of customer behavior
Adaptability & willingness to travel