Marketing Associate at Grounded

We are looking for a highly organized, detail-oriented Marketing Associate to act as the primary point of contact and internal owner for our external marketing firm, as well as a key execution partner across community, e-commerce, retail, and content needs.
This role is responsible for ensuring marketing outputs are clear, accurate, on-brand, and operationally usable - from WhatsApp messages and product descriptions to coupons, loyalty schemes, point-of-sale materials, and training content.
The Marketing Associate is a coordinator, translator, and executor, connecting commercial intent, creative output, and technical implementation across teams.


What You'll Do


Marketing Firm & Campaign Coordination (Primary Ownership)
Serve as the day-to-day point of contact for Grounded's external marketing firm.
Translate internal priorities into clear briefs, timelines, and deliverables.
Review and quality-check outputs for accuracy, brand alignment, and practical use.
Coordinate internal feedback and ensure timely implementation.
Track campaigns, assets, approvals, and documentation for internal visibility.
Community Management & Outbound Messaging
Own Grounded's WhatsApp communities and outbound customer communications.
Draft and schedule approved outbound copy for launches, education, reminders, and promotions.
Maintain consistent tone and clarity across WhatsApp, SMS, and direct channels.
Coordinate closely with Customer Service and Sales to reflect real-time customer needs and realities.
Own Grounded's LInkedIn profile, posts, and replies
Retail & E-commerce Marketing Support
Own short and long product descriptions for the Grounded website and retailer portals.
Ensure correct photos, formats, and copy (descriptions) are available and up to date for:
Grounded e-commerce
Retailer websites and onboarding portals
Coordinate updates to ensure consistency across platforms, SEO alignment, and accuracy.
Support launches, bundles, seasonal promotions, and range updates.
E-commerce Promotions, Coupons & Loyalty Schemes
Act as the point person for managing e-commerce coupon, wallet credit, and loyalty scheme strategy and coordination.
Own the marketing and customer logic behind promotions, including:
Discount codes and coupons
Store credit / wallet credits (refunds, goodwill, campaigns)
Loyalty or repeat-purchase schemes
Translate commercial and marketing objectives into clear briefs for the tech / web development team.
Coordinate setup, testing, timing, and go-live of promotions across systems.
Ensure Customer Service and Sales teams are fully briefed on mechanics and usage.
Maintain documentation of active and historical promotions to prevent errors, duplication, or customer confusion.
Creative & Design Support (POS, Visuals, Photography)
Support the design and rollout of point-of-sale materials (signage, shelf talkers, posters, flyers).
Coordinate basic product photography needs, including shot lists and asset organization.
Work with designers or agencies to ensure assets are practical for retail, markets, and sales teams.
Maintain a clean, well-organized library of approved creative assets.
Copywriting & Brand Language Ownership
Draft and maintain copy across multiple formats, including:
Blog posts and newsletters
Training materials and product guides
Customer service scripts and FAQs
Approved brand language, phrasing, and "words"
Ensure all copy reflects Grounded's education-first, values-led approach.
Provide ready-to-use copy for Sales, Training, and Customer Experience teams.


What You'll Need


1 - 3 years of experience in marketing, communications, or a related role.
Strong writing and editing skills with exceptional attention to detail.
Design skills with an attention to brand book / style guide.
Comfort coordinating with agencies, designers, and technical teams.
Ability to manage multiple workstreams without losing quality or deadlines.
Practical understanding of digital marketing, e-commerce, and customer communication channels.
High ownership mindset - tasks are tracked, closed, and documented