Marketing Communications (Marcom) Manager at Hyatt

About The Role


The Marcom Manager is responsible for developing and executing integrated marketing and communication strategies to promote the hotel's brand, drive revenue, and enhance guest engagement. This role oversees digital marketing, public relations, advertising, and brand positioning in line with Hyatt's global standards.


Key Responsibilities


Develop and implement comprehensive marketing and communications plans aligned with hotel revenue goals
Manage brand positioning and ensure compliance with Hyatt brand guidelines
Oversee digital marketing channels including website, SEO/SEM, email campaigns, and social media platforms
Plan and execute advertising campaigns (online and offline)
Manage public relations activities, including media outreach, press releases, and influencer partnerships
Coordinate photo shoots, video production, and content creation for promotional use
Collaborate with Sales, Events, and Revenue teams to drive business across rooms, F&B, and events
Monitor market trends, competitor activities, and customer insights
Track campaign performance using analytics tools and optimize strategies accordingly
Manage marketing budgets and ensure ROI on campaigns
Maintain relationships with agencies, vendors, and media partners


Qualifications


Bachelor's degree in marketing, Communications, Business, or related field
4 - 7 years of experience in marketing/communications, preferably in hospitality or luxury brands
Strong understanding of digital marketing tools (Google Analytics, social media ads, CRM systems)
Excellent written and verbal communication skills
Creative thinking with strong attention to detail
Ability to manage multiple projects and deadlines
Experience working with agencies and media partners