Marketing Content Manager at Naxawellness

About the job


We are looking for a content marketing manager who can turn attention into customers.
We need someone who understands how to use content to move people from discovering Naxa to trusting our products, making a purchase, and returning.


You will be responsible for:


Developing content strategies tied to customer acquisition and revenue
Creating and coordinating content for Instagram, TikTok, LinkedIn, email and other relevant channels
Turning customer questions, concerns and experiences into useful content
Writing campaign copy, product content, landing-page copy and conversion-focused calls to action
Developing content for paid advertising campaigns
Planning content around product launches, offers and customer education
Working with designers, video creators and the advertising team
Reviewing performance data to understand which content generates enquiries, purchases and repeat customers
Testing different messages, formats and offers to improve conversion


We're looking for someone who:


Has experience in content marketing, growth marketing or conversion-focused copywriting
Can show content or campaigns that contributed to measurable business results
Understands how customers move from awareness to purchase
Can write clearly, naturally and persuasively
Is comfortable working with performance data and customer insights
Can market wellness products responsibly without making careless or unsupported health claims
Takes ownership of outcomes, not just the content calendar