Role & Duties
We are looking for a proactive and detail-oriented Marketing Coordinator with 2 - 3 years of experience in digital marketing, product marketing, and campaign execution, capable of supporting end-to-end go-to-market (GTM) initiatives for SaaS solutions. They should possess strong analytical, communication, and project coordination skills, with the ability to translate technical product features into compelling customer-focused messaging while driving multi-channel marketing campaigns and measuring performance through data-driven insights.
Developing the go to market (GTM) strategy alongside product and marketing managers
Conduct market research, competitor analysis, and customer persona development for the new solution
Coordinate messaging and positioning workshops to ensure consistent brand voice
Help build the launch timeline/roadmap and track milestones across teams
Liaise with product/engineering teams to translate technical features into customer-facing benefits
Draft and coordinate launch collateral landing pages, brochures, one-pagers, FAQs, sales enablement decks
Coordinate with design/creative teams on launch visuals, videos, and branding assets
Support pricing and packaging communication materials
Set up tracking infrastructure (UTM links, analytics dashboards, CRM tagging) to measure launch performance
Coordinate multi-channel launch campaigns (email, social, paid ads, PR, website)
Manage the launch content calendar and ensure timely publishing across platforms
Draft press releases and coordinate with PR agencies/media contacts
Organize and support launch events, webinars, or product demos (virtual or in-person)
Gather customer and market feedback to inform iteration
Prepare post-launch performance reports and presentations for leadership
Support ongoing nurture campaigns to sustain momentum after initial launch
Coordinate case studies, testimonials, or success stories once early adopters are onboarded
Identify opportunities for follow-up campaigns or phase-2 marketing pushes
Qualifications
Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field
2-3 years in marketing, communications.
Google Ads/Analytics or digital marketing certifications
GTM strategy support & product marketing exposure