Key Responsibilities
ATL & Brand Visibility:
Manage ATL assets, supplier contracts, and budgets, ensuring high ROI and accurate financial reconciliation.
Oversee outdoor advertising (pylons, signage) and vehicle branding, maintaining consistency through regular audits and route optimization.
BTL & Trade Marketing:
Drive POS conversion by managing Additional Display Units (ADUs) and outlet branding across MT, GT, and HORECA channels.
Execute product launches, sampling activations, and field marketing initiatives, acting as the primary lead for external brand collaborations.
Events, CSR, & Admin:
Coordinate corporate events, factory "Guest Moments," and CSR initiatives to enhance brand reputation.
Manage End of Year (EOY) activities and corporate gift procurement.
Oversee marketing resource inventory, office aesthetics, and field team training to ensure brand alignment and operational efficiency.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
2 - 4 years of experience in marketing, trade marketing, or a related role.
Strong understanding of FMCG market dynamics, including MT (Modern Trade), GT (General Trade), and HORECA channels.
Proficiency in budget management and marketing procurement processes.
Excellent project management, communication, and organizational skills.
Ability to travel for field visits and work flexible hours.
Strong computer literacy, particularly in MS Office and Google Workspace tools.
Personal Attributes
Integrity & Care: Operate with high integrity, transparency, and genuine care in all professional and vendor interactions.
Enthusiasm & Ownership: Bring energy, high motivation, and complete ownership to executing marketing initiatives and field campaigns.
Attention to Detail: Demonstrate meticulous attention to detail in brand auditing, contract management, layout reviews, and financial reconciliation.
Collaboration & Relationship Management: Work effectively across cross-functional teams (Sales, Finance, External Partners) and build strong external relationships.
Effective Communication: Ability to clearly present marketing strategies, articulate brand objectives, and maintain proactive professional correspondence.