Marketing & Customer Liaison Executive at HF Group

Principle Accountabilities

Brand & Marketing


Collaborate to develop and implement the K-Mall marketing strategy that promotes the K-Mall brand and its tenants.
Co-ordinate with the larger HF Marketing Team to ensure brand consistency & growth of brand love
Support Tenants and other stakeholder on their marketing initiatives.


Tenant Engagement & Liaison


Serve as the key communication link between mall management and tenants, ensuring timely and effective feedback loops.
Organize regular tenant engagement sessions, surveys and training forums to strengthen tenant relations and collaboration.
Track and address tenant concerns in co-ordination with relevant departments to ensure quick resolution.


Customer Experience


Design and implement customer engagement initiatives that enhance shopper satisfaction and loyalty.
Monitor and evaluate customer feedback, developing insights to improve mall experience and tenant performance.


Events & Activations


Conceptualize, plan, and execute footfall-attracting events, campaigns, and activations in collaboration with tenants and partners.
Manage event budgets, logistics, and post-event reporting to assess impact and ROI.


Partnerships & Revenue Generation


Identify and onboard strategic partners for co-branded events, sponsorships, and activations.
Drive initiatives that generate additional revenue for the mall through creative commercial collaborations.


Key Competencies and Skills

General Competencies


Strong communication and interpersonal skills.
Excellent organizational and planning abilities.
Creative thinker with a passion for customer engagement.
Proficiency in digital marketing tools and social media management.
Strong reporting, presentation, and analytical skills.
Ability to multitask and thrive in a fast-paced environment.
Strong business acumen.


Technical Competencies


Basic Brand, Marketing, Communication, PR/Media, Event Management, Digital Media, Advertising, Client Account Management skills.
Basic understanding of creative briefing/development, BTL design and production processes.
Proficiency in Microsoft Office applications and digital environments.


Minimum Qualifications, Knowledge and Experience


A business-related degree in Marketing, Communications, Public Relations/Media Studies, Event Management, Digital Marketing
Certification in Digital Marketing or related fields is an added advantage.
Minimum 3 - 5 years' experience in marketing in a retail management, mall operations or customer relationship role.
Experience in digital marketing, content creation, or brand management is an added advantage.
Proven track record in event planning, partnership management and stakeholder engagement.